Fashion Revolution Day #Insideout #Whomadeyourclothes

Today’s post is all about Fashion Revolution Day. If you haven’t already heard, Fashion Revolution Day is going to be annual event from 24th April this year. It has been organised by key figures from the fashion industry and beyond including industry leaders, press, campaigners, consultants, representatives from charities and campaign organisations and academics, all with one common goal to drive change in the fashion industry to prevent another disaster like that of the Rana Plaza factory collapse in Bangladesh and to help raise awareness of the true cost of fashion.

The theme of the first Fashion Revolution Day is ‘who made your clothes?’ with the aim of encouraging us to become more curious about how our clothes are made and who made them. If you would like to get involved or find out more you can:

Checkout the website
Follow Fashion Revolution on Twitter @Fash_Rev

You can also wear an item of clothing inside out, showing its label and share it through instagram, Facebook or Twitter with the #insideout and the question ‘who made your clothes?’

I have been taking a look at some of the labels on my own clothes and considering who, where and how they have been made. Here is what I have found out.

This label is on a top which I got from a clothes swap. It is originally from the Cacharel Vintage Collection at Uniqlo. It was made in China. Whilst they do rate better than many of the other high street shops in the Ethical Consumer Shopping Guide to the High Street there is a lack of information about how their clothes are manufactured on their website. You can read more in this post on Ethical Nippon.

This label is from a red New Look dress which I bought from Oxfam. It was made in China. New Look actually come out top of the list in the Ethical Consumer Guide and they do seem to have a fairly comprehensive ethical policy although their score 10/20 would suggest that there is still a fair amount of room for improvement. There is also some more in depth information about them on Labour Behind the Label although it is from 2011 so I guess things may have changed.

This dress is from the Orla Kiely collection at People Tree and is made in India from organic and fairtrade cotton. People Tree have made a strong commitment to fair trade and ethical manufacture of clothing and they work to create sustainable livelihoods for people in some of the poorest parts of the world. Organic and Fairtrade cotton also means that the farmers receive a fair price and that there is no child labour in the supply chain. There is plenty of information about the co operatives that People Tree work with on their website.

Do you every look at the labels on your clothes and wonder who made them?

With warmest wishes

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Earth Kind Originals – Story Behind the Brand

Earth Kind Originals

I was recently sent a lovely organic cotton dress by Earth Kind Originals. I really loved the dress and the ethos of the brand and its connections with Cornwall, a place that holds many happy memories for me. I was lucky enough to catch up with Helen Davies, the founder of EKO and find out a little more about the story behind the brand.

EKO Day dress

EKO Organic Day Dress - Mulberry

Why did you decide to set up Earth Kind Originals and what do you hope to achieve?

I set up EKO after wanting to relocate back to the Cornwall where I grew up, from London where I had established my fashion career. I completed a BA/Honours in fashion design at Surrey Institute of Art and Design and then worked in the commercial fashion industry in London. It was great experience. I frequently traveled to factories in Europe and China, I attended seasonal inspirational buying trips to Paris and worked my way up through the design teams. My last full time role was at JoJo Maman Bebe, where I was in charge of their large maternity collection, from soft separates to evening wear and everything in between. This was a fantastic experience but not an environment I could see myself working in forever. I always imagined myself working and designing by the sea. My Father and Grandfather had their own businesses and I always felt that I wanted to do the same, I think its was in my blood to do my own thing. So I took a leap of faith four years ago and ventured into the unknown and moved back to Cornwall to start EKO, and wow it’s been a real adventure!

What inspired the brand and the designs?

The final collection of my degree was based around ethical and organic fashion, and I furthered my knowledge in this area developing successful organic commercial ranges. Seeing the positive impact you can have within the fashion industry and the growing market for organics was an eye opener. I love simple and contemporary design from Japanese designers like Issey Miyake, to the functional design of Muji and how everyday items can be elegantly simple, functional and sustainable.

Sennen Cove Cornwall

Sennen Cove Cornwall

Please tell more about what you love most about Cornwall? where are your favourite places in Cornwall?

I love Cornwall for the creative people it attracts and the beautiful coastline, it’s what inspires me and keeps my mind fresh with new ideas. As for places I like here goes:

• beach – the long stretch of golden sand from Godrevy and Gwithian to Hayle River – I surf their on a regular basis, a lovely beach break with a great cafe – perfect for a cuppa, catch up and meetings, business and pleasure
• gallery – the Tate Barbra Hepworth gallery / gardens is a lovely tranquil space in St.Ives (a hub for artists) where her sculptures are set around beautiful gardens – a constant inspiration for natural form and sculptural drape
• local cafe – up the road from the EKO HQ is the Cook Book in St.Just a cafe / book shops just off the main square and a great Friday afternoon treat
• Walk – a lunchtime walk for us is down the road to Cot Valley a unique place where smooth rounded boulders deposited by ancient glaciers meet the rough seas of the Atlantic make. On calm days it’s a great place to find a hidden spot amongst the rocks and cliffs and look out for dolphins and seals or just layback amongst the pink Armeria

Why have you chosen to use organic cotton and other sustainable fabrics to make

EKO organic tube dress

EKO Organic Tube Dress - Grey

your clothes?

We use Turkish organic cotton which has a fully traceable supply chain, it is GOTS approved by the Soil Association and can be tracked back the farmers and fields, this is very important to us. Our organic cotton is grown, spun, knitted and garments are produced all in the same area of Turkey which makes the supply chain efficient and lowering the environmental impact. We also use Tencel which is made from eucalyptus fibre from European suppliers Lenzing in Austria, again we can track back to source. We work closely with fibre, fabric and garment manufacturers to understand exactly where and how our clothes are made from ground to garment.

How do you ensure that your clothes made with respect for people and planet? do you have any ethical/ organic certifications?

Yes we are GOTS certified and approved by the organic exchange with ISO working standards. We visit our production factory regularly and have a strict supplier manual to ensure all ethical criteria are followed. Our supply chain is very important to us and we work hard to maintain a transparent working relationship with them.

Where are your clothes made?

All of our collection is made in Turkey in one factory – its small, family run and we have been working with them for 3 years now, we see them as part of the EKO family and part of our success – we could not have got where we are now, without them.

EKO Organic tube dress skirt

EKO Organic tube dress skirt

What kind of women wear your clothes?

The great thing is there is not a certain age or stereotype. When we do shows there are mothers and daughters that will both buy from us, often the same garments but for different reasons. We see elegant older ladies that just want something soft and organic against their skin. We have a large yoga following and some of our designs are specifically create with this in mind. A number of boutique spa hotels including the beautiful Scarlet Spa in Mawgen Porth near Newquay incorporate many items from our collection into their uniform. I guess it shows our range is versatile and timeless which is what we have aimed to achieve. We have our selected garment road testers and rely a customer feedback to improve how we do things every season.

Setting up an eco fashion brand can be a challenge, what have you found to be the biggest challenges and what do you love most about what you do?

The biggest challenge is coming from a design background and having deal with not very creative business side of running the company. Trying to juggle the creative elements with the day-to-day less exiting stuff. Its all new to me which is scary but at the same time very rewarding. Having a customer ring up at the end of a long day and tell you how their go-to EKO dress is still going strong after 3 years and they still love it. I love waking up in the morning, dealing with different challenges, some fun, some stressful, but knowing I can easily escape to the coast for a surf, a wild swim or just windy walk and come back refreshed and ready to carry on building EKO into the successful brand I dream it will be.

A big thank you to Helen and EKO for sharing this inspiring story and sending me one of their lovely dresses to try out. It is definitely one of the most comfortable items in my wardrobe and its simplicity makes it very easy to wear and style. I have already worn it quite a few times. In the above picture I am wearing it with a scarf from Hoss Intropia.

You can check out the Earth Kind Originals website here:

With warmest wishes

Johari – The Story Behind the Brand

Johari Tahji Dress

Last week was World Fair Trade Day and I decided to wear my Johari Tafriji dress as I love the pink colour and leopard design but also because I wanted to celebrate a brand that is really making a difference to peoples lives in Africa. I am also featuring Johari in my ‘Story Behind the Brand’ series as I think there is a really interesting story behind their clothes.

Johari’s Philosphy is simple, they believe that fashion should be ethical, stylish and beautiful. Johari means ‘something precious’ in Swahili and each piece of clothing and jewellery is handmade in Kenya by Social Enterprise Johari Designs. Johari empowers vunerable young adults to build a living for themselves and their families.

I have posted about Johari in the past here so thought that this time I would focus on the story of just one people behind the brand.

In its work with schools the Johari Foundation has recognised a need for support of particular children with their educational and social needs. They aim to help improve the employment prospects and provide long term economic opportunities for children who don’t have high academic achievements and avoid them being caught in a trap of poverty, drugs or prostitution.

Agnes (pictured above) is just one of the girls that has been employed by Johari as an apprentice on their Miale Scholarshop Scheme in Naorobi Kenya. 100% of the profits from the sales of Johari products go into funding this project.

Agnes says

“Ever since joining Johari as an apprentice my life has changed for the better. At Johari I have found a team that has encouraged me to look at life positively and found a reason to believe in a possibility of a good future. I have so far perfected my skills in dressmaking, and I’m familiar with purchasing of the workshop materials”.

Agnes has been working in the Johari designs studio, a bright airy space with plenty of natural daylight on the top floor of a building in central Narobi, since 2008. The workshop is well equipped with sewing machines, overlockers and jewellery making equipment. Agnes’s roles at Johari include making sure the production department have the necessary materials, sourcing and purchasing at least twice a week and compiling weekly reports. She says that her favourite aspect of working with Johari is purchasing as she gets to meet lots of different suppliers. She also likes unique items like the Ungana Necklace.

As part of the scholarship, apprentices are be given the opportunity to gain exposure to all aspects of the design, manufacturing and sales process. The girls  divide their time between hand making intricate jewellery and dress making. They work between 9am and 5pm with 2 breaks and an hour for lunch and recieve £100 per month in pay plus access to people who can help with any social issues that they have including additional support with housing if needed.



Neema Dress
Johari Haki NecklaceHaki Necklace
If you would like to find out more about Johari Designs and the fantastic work that they are doing and check out their fantastic clothes and accessories, please check out You can also find out more about Agnes on the Johari blog here and meet the rest of the team here.

With warmest wishes

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Story Behind the Brand – The Nakate Project

The Nakate ProjectThe Nakate Project was founded by Shanley Knox on returning to California after living in Uganda. The brand brings the beautiful work of East African artisans to high fashion with accessories for adventurous bold women (just like those who have made them).

Shanley was inspired by the stories her father told about objects collected when travelling and she began to collect her own wearable pieces from her travels, each one was imbued with memories and stories from the locations that she has visited. She used these accessories to introduce these stories and memories into her daily life.

‘Nakate’, the name of the project is associated with a memory that is particularly poignant for Shanley. Nakate was a nine year old girl that she met in a Ugandan village called Kakooge. She lived with her aunt,  a local prostitute after losing both her mother and father to Aids. It was Shanley’s desire to connect Nakate to the role models in her own society that lead to the Nakate Project and its business model of connecting African talent to women in remote villages to nourish artistic growth and development.  The Nakate project was launched after Shanley’s 21st birthday in collaboration with celebrity stylist Antonio Esteban and individual artisans in Uganda.

She hopes that each of the pieces of jewellery will act as a reminder to the wearer to express the adventurous, bold woman that lives in each of them and to use the unique aesthetic of the jewellery to celebrate a part of the world that teaches us to live more deeply!

The Nakate Project also works to create artisans in rural areas of Uganda that we see as previously untapped or undervalued. They help in providing income for women that are struggling to support themselves and, for many of them, the families that are relying on their income. The project also adheres to fair trade principles and environmentally friendly practices including maximizing the use of raw materials from sustainably managed sources, buying locally where possible and encouraging our artisans to work in environments of their choosing – which are often in the open air.

This post is the first part of my new series Story Behind the Brand where I share with you the inspiring stories behind some amazing ethical fashion brands.

What do you think? do you love this story? I know I could definitely do with a little reminder to be adventurous and bold and live more deeply sometimes.

With warmest wishes

Ceri x

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