Today, I wanted to share Euphoric threads, an eco-active fashion label for women. Now, when the weather is freezing cold, it may seem like a strange time for me to be posting about summer swim and surf wear, sustainable or not! But having just postponed a surf trip to Portugal which I had been looking forward to for what seems like forever, I decided I was in need of something to cheer me up a bit and this colourful and ethical swimwear brand is just that. So here goes…
Fun surf stuff that is also ethical and sustainable can be difficult to come by so I was really pleased when I came across Euphoric Threads. With more pizazz than you can shake a stick at, this local South west brand describes itself as multifunctional tropical activewear for the WAVES and RAVES!
Each Euphoric Threads piece is limited edition and lovingly handmade by textiles designer Laura Griffith using high performance recycled fabrics. The clothes are helping to keep the oceans plastic free, being made from 100% recycled plastics that would otherwise have ended up as waste. The latest collections are made from 100% regenerated nylon yarn called ECONYL® , which is made from Nylon waste that would otherwise pollute the Earth such as fishing nets, old carpets, and fabric waste. All of the prints featured are hand painted and designed in house by Laura, taking inspiration from her childhood and tropical travels around the globe.
I am in love with these beautiful prints and so pleased that they tick all the boxes ethically and sustainably being unique pieces that are made to be cherished, sweatshop free, made to order to reduce waste, with ecofriendly printing methods and plant based compostable packaging. Definitely going to be added to my Christmas list this year!
What do you think? Is Euphoric Threads making you feel excited about next summer already?
With warmest wishes