Some Interesting Sustainable Fashion Collaborations

I think that collaboration is probably the biggest opportunity for ethical and sustainable fashion brands at the moment to get themselves out there and recognised for how amazing they are with the added bonus that the brand they collaborates with get to find out a bit more about sustainable fashion. There is certainly plenty going on with sustainable fashion collaborations at the moment and I wanted to share some of the interesting ones that I have come across.

diesel + Edun Some Interesting Sustainable Fashion Collaborations

The newly launched DIESEL + EDUN collection features raw, untreated denim with a reinterpretation of the four-pocket jean of the 1970s popular on the streets of South Africa forming the basis of the collection. It also features Malian textile prints, embroidery details reference traditional Zulu weaving patterns and Kenyan metal work. The collection aims to engage a global audience and create awareness of the creative opportunities in Africa and build sustainable trade with the continent through fashion. Both brands already had programs in Africa DIESEL’s Only The Brave Foundation project in Dioro, Mali and EDUN’s Conservation Cotton Initiative (CCI) in Uganda. After touring each others they decided to join forces with DIESEL + EDUN for even greater impact. They also developed the concept of Studio Africa – a Tumblr for a new generation of creative talents from across the continent. The campaign features nine artists in fashion, film, music, literature, and photography; individuals with both talent and a deep commitment to their respective countries and people. PINKO BAG FOR ETHIOPIA Some Interesting Sustainable Fashion Collaborations

pinko Ethiopia Some Interesting Sustainable Fashion Collaborations

The Pinko for Ethiopia Collection is a collaboration between Italian brand Pinko (obviously!) and Fashion for Development (F4D) , a global awareness project that seeks to nurture economic growth in the third world through the power of fashion. The collection which focuses on  ‘awareness and renewal’ features some bold and bright print jumpers some with contrasting sleeves and one which clashes 2 leopard prints. There are also some great shopping bags which I would definitely be proud to be seen out with.

gucci gcc Some Interesting Sustainable Fashion Collaborationsgucci Some Interesting Sustainable Fashion Collaborations

Gucci have now joined up with Livia Firth to launch a new Gucci Green Carpet Challenge Handbag Collection that  is produced legally in the Brazilian Amazon and is assured not to contribute to deforestation. You might not have realised it but two thirds of the deforestation in the Brazilian Amazon is caused by cattle ranching. The collection was a result of Livia introducing Gucci creative director Frida Giannini to the National Wildlife Federation and the Rainforest Alliance, which provides certification to cattle farms based on environmental and social justice criteria, as well as the ethical treatment of cattle. The collection launched at Paris Fashion week with three styles featuring bamboo tassels. Each comes with a Gucci GCC “passport,” which documents the origin and traceability of the bag.

orla kiely daisy heart dress 7e8e2f0e4890 Some Interesting Sustainable Fashion Collaborations

Last but most definitely not least (in fact one of my favourite brands) comes People Tree. They are now old hands at fantastic designer collaborations and for SS13, they have some fantastic printed dresses and tops by both Orla Kieley and Peter Jensen. I can’t quite make up my mind which I like the best but at the moment am swaying towards the Orla Kiely Daisy Hear Dress. Actually I have another People Tree Orla Kiely dress in the same style but a different print. It is super flattering and easy to wear.

What do you think of these collaborations? would they make you more likely to buy ethical/ sustainable fashion?

Have a lovely weekend.

With warmest wishes

Ceri x

Happy Valentines and a Mention in Metro

065 Happy Valentines and a Mention in Metro

Dress – Oxfam Fashion
Shoes – Dream in Green
Scarf – Charity Shop

I hope you had a lovely Valentines Day. Here is new (old) red dress that arrived just in time from Oxfam online. Although I didn’t go out for Valentines Day as we didn’t have a baby sitter, I think it is important to make an effort after nearly 14 years or marriage, hence the red dress, a rare night off work, a bottle of fizz and the meal for two from Waitrose for me and Mr Style Eyes.

metro 21 Happy Valentines and a Mention in Metrometro 3 Happy Valentines and a Mention in MetroFor anyone that lives in London that reads the Metro, you may have seen an article with some sustainable style tips in Tuesday’s edition. That is me at the bottom of the page next to Livia Firth! I was really excited to get a mention for my sustainable fashion website and really honored to be featured amongst some of sustainable fashions most inspirational people. You can check out the whole e-edition of Metro here, it also features an interesting interview with Bruno Pieters of Honest By on page 32.

Today is the start of London Fashion Week, whilst I can’t actually be there, I am really looking forward to hearing about everything that is going on. It looks like this is going to be a great season for ethical and sustainable fashion. You can read a post that I wrote about Liora Lassalle winning the Estethica Veolia Re-Source Competition.

If you are going to LFW, have fantastic time, if not have an amazing weekend.

With warmest wishes

Ceri x


Signing Up For The Climate Revolution

149 Signing Up For The Climate Revolution

It has taken me a little time to post this post from last weekend due to boiler breaking down, children off school with snow and generally loads of other stuff going on last week. As Mr S was away with work last Saturday, I decided to take the girls into Bath for lunch and then to pop into Lush to sign up for the Vivienne Westwood Climate Revolution.

The clothes I wore are not particularly sustainable brands except the shoes (Dream in Green) and the bag (Accessorize). However, they have been in my wardrobe for many years and I think that wearing what you have already got instead of buying new this is just about as sustainable as it gets. In fact a key part of Vivienne Westwood’s message for her Climate Revolution is ‘buy less, choose well’ and I am definitely buying less in recent years and the fact that I am still wearing something 5+ years after I originally bought it, I hope means that I have chosen well. It is difficult though to get out that mindset of buying because it is a new season, you are going out somewhere special, you have seen something you just can’t resist or just because you feel like cheering yourself up. I have to constantly challenge myself on this and balance my desire to try out and support ethical brands with reducing my consumption.

How long do you tend to keep a piece of clothing for? and when you buy something new, how much consideration do you put into how long it will last and how much wear you will get from it?

086 Signing Up For The Climate Revolution087 Signing Up For The Climate Revolution

If you would like to find out more and sign up to the Climate Revolution, you can do so at (I think the campaign at Lush is now over).

Anyway we had a lovely day, with a little wandering around the shops in Bath (something I rarely do anymore). We didn’t buy much in the shops but we did decide to a chocolate facepack from Lush. My five year old could hardly believe her ears when she heard we were going to put chocolate all over our faces, it was like Christmas had come all over again!

I hope you are having a lovely weekend, keeping warm and not being too disrupted by snow.

With warmest wishes

Ceri x

My Sustainable Outfits in 2012

I am feeling far too bloated and unhealthy from to much food and drink to do any outfit posts for the last few days so have decided to go for the lazy option of a round up of my favourite sustainable outfits for 2012.

But before that, just a little reminder about the ethical outfit competition running on my new website I have only one entry so far so if you would like to enter, you could have a pretty good chance of winning these fantastic prizes which include

  • £100 of vouchers for
  • A Skunkfunk Handbag
  • 2 X £10 vouchers for Rock My Vintage

The deadline has also been extended to 4th January to give you a little extra time to put together and post your amazing outfit. You can find out the full details on how to enter here Ethical Outfit Competition.

outfit 16 My Sustainable Outfits in 2012

Dress – Nancy Dee
Cardigan – Charity shop
Shoes – Irregular Choice
necklace – vintage 

outfit 15 My Sustainable Outfits in 2012

Skirt – Oxfam Online
Handbag – charity shop 
Boots – Dream in Green

outfit 13 My Sustainable Outfits in 2012

Upcycled charity shop jacket
leggings – People Tree
Top – swapped

outfit 12 My Sustainable Outfits in 2012

Dress – Oxfam Fashion
belt -swapped
Necklace – People Tree
Shoes – Dream in Green

outfit 14 My Sustainable Outfits in 2012

Dress – Annie Greenabelle
Cardigan – Charity Shop
Necklace – Made Uk
Boots – Dream in Green

outfit 11 My Sustainable Outfits in 2012

Jacket and Scarf – Vintage Fair
Necklace – Made UK
Organic Cotton Jeans – M& S
Boots – Dream in Green

outfit 10 My Sustainable Outfits in 2012Vintage skirt – clothes swap
Necklace – Made UK

outfit 91 My Sustainable Outfits in 2012Cardigan – Braintree Hemp
Dress – Annie Greenabelle
Shoes – Melissa

outfit 8 My Sustainable Outfits in 2012

Dress – Vintage
Leggings – People Tree
Boots – Dr Martins

outfit 7 My Sustainable Outfits in 2012
Dress – Monsoon
Scarf – vintage

outfit 6 My Sustainable Outfits in 2012Trousers – ASOS Africa
Shoes – Melissa

outfit 5 My Sustainable Outfits in 2012Dress – Komodo
Shoes – People Tree

outfit 4 My Sustainable Outfits in 2012Dress – Frank & Faith
Hat – Pachacuti

outfit 3 My Sustainable Outfits in 2012Dress – upcycled

Well that is it from me for 2012, I am off to the pub for yet more food and drink. Have a fantastic New Years Eve and see you in 2013!

With warmest wishes

Ceri x

Ethical Fashion and Sales Shopping

I hope you have had a lovely Christmas. I have had spent a lovely time with my family and after receiving some money for Christmas have decided to indulge in a little sales shopping.

Although the thought of people elbowing their way into the boxing day and new year sales and grabbing just about everything in sight does not really sit well with the concept of sustainability, I do think that you can bag yourself a bargain and still be sustainable. For me sales shopping is a great opportunity to try a new ethical/ sustainable fashion brand that I have never bought from before. The fact that I am getting a bargain makes me a little braver than I might usually be in trying something new. I think the golden rule to shopping sustainably in the sales is to only buy what you need, or really really want. This year I have made myself a sort of wishlist to ensure that I don’t buy anything pointless. So here is what I have got…

fridga Ethical Fashion and Sales ShoppingFirst of all I have treated myself to a clothes steamer, something that I have wanted for ages to steam my vintage clothes and cut down on dry cleaning. I will hopefully be writing a review as soon as I have tryed it out. They have some great reductions on at the moment at

black collar necklace cbd714020894 Ethical Fashion and Sales Shopping


orla kiely1 Ethical Fashion and Sales Shopping

black dress Ethical Fashion and Sales Shopping

I also got a black dress, a pair of leggings, a beaded collar necklace and a dress from the Orla Kiely range at People Tree. All items that I have been admiring on the site for quite a few months.

The People Tree sale is amazing and I would definitely recommend checking it out here. You can also find some great bargains on style is… sustainable fashion sale page. Finally there are also some great sales on at Timberland, Oxfam, Ethical Superstore, Seasalt Cornwall and Fashion Conscience.

I don’t have too much planned for New Year as usual, perhaps just an early dinner out with Mr Style Eyes and the girls and a bottle of bubbly in front of the TV. What will you be up to?

With warmest wishes

Ceri x


An Ethical Fashion Blogathon for Blog Action Day

green blog image An Ethical Fashion Blogathon for Blog Action Day

I am organising an Ethical Fashion Blogathon in memory of my niece, Maddie (you can read more in my post In Memory of Maddie) and in aid of Naomi House Hospice on 15th October, Blog Action Day. I want to raise money for a really worthwhile charity whilst also promoting and raising awareness of ethical fashion.

So here are the details:

What: A 12 hour blogathan during which I aim to write a total of 24 posts about ethical and sustainable fashion brands, retailers and companies. I would also love other bloggers to join in by pledging to write and post one or more posts on their blogs.

When: between 9am and 9pm on Monday 15th October.

Why: To raise money for a fantastic charity and promote sustainability and ethics in the fashion industry plus it will be fun and you may get to discover some fantastic new brands.

Where: The whole event will take place online on a variety of blogs with posts and discussions on Twitter using the hashtag #ethicalfashionblogathon

How: I aim to raise money by gaining sponsorship of a set amount for each post written using Just Giving.

If you would like to take part, please email me (ceri at or leave a comment below asap with you blog url and how many posts you would like to do. I will then be in touch by Friday 12th with the brands/ retailers or companies for you to post about. You will need to post about 250 words plus a least one image and link for each post during the blogathon. I will also provide a blogathon badge for each post which will link to a list of all the posts in the blogathon. It will be up to you what you write.

Ethical / sustainable fashion companies that are interested in sponsoring the blogathon can also email me on ceri at and I will be in touch as soon as I have further details.

So will you join in the fun?

With warmest wishes

Ceri X


Choolips for SS13

I wasn’t able to go to London Fashion Week this time but not to worry, I have still got my fix of beautiful clothes online with this amazing collection by Choolips.

Watercolour petals, bright diamonds and delicate animal prints are slathered in a fresh palette of white, pink, bright yellow and highlights of charcoal onto playfully chic silhouettes with a casual sporty edge.
“Diamond Petals’ is inspired by the rich traditions of the Surma tribe from Omo Valley, Ethiopia. Known for their exquisitely beautiful vegetal headdresses made from exotic flowers and their use of bold geometric body paintings, their timeless creations have us slightly obsessed beyond the season.

MartaPlanetIndia Choolips for SS13

RosiePlanetIndia Choolips for SS13

AshleighGoldenCoast Choolips for SS13

Percy2GoldenCoast Choolips for SS13

PercyGoldenCoast Choolips for SS13

SakiGoldenCoast1 Choolips for SS13

Not only does Choolips have amazing designs but also great ethical credentials and to top it all of, their clothes are really affordable, what’s not to love? Find out more at

With warmest wishes

Ceri x



I am pretty excited about a new slow fashion label Antithesis which has just launched its first ever capsule collection for fall 2012. The brand is a collaboration between Renée Lacroix and Zahra Ash-Harper and the 10 piece collection aims to repsond to the  hectic lifestyle demands of cosmopolitan commuting professionals. The collection is really versatile with each piece being wearable in multiple ways. The video above illustrates it perfectly an you can see that these are beautiful and contemporary pieces of clothing that work in lots of different ways.

For example this classic navy shift dress can be worn on its own

navy dress Antithesis

or with a variety of trims including fringe, feather and collar

fringe attachement Antithesis

feather attachment Antithesis

collar attachment Antithesis

There are also coats, trousers, jackets, a travel bag and jumpsuit, all of which are cleverly and stylishly versatile in different ways from reversing to being wrapped and fastening differently.

They say

We cherish individuality and want to challenge our audience to get creative with the styling of their wardrobes and discovered new ways of wearing garments.

They believe that

  the cost of consuming fashion should be offset to the benefit of society and the environment.


These clothes are quite pricey but I think the multiple ways that you can wear them and the fact that they won’t go out of fashion definitely means they are a good investment.

You can buy the Closet Collection from and find out more about the brand on their blog

What do you think? would you like pieces of clothes that could be worn differently.

With warmest wishes

Ceri x

Pin It

Fifty Shades of Fashion

069 Fifty Shades of Fashion

Skirt – vintage
Shoes – Melissa

First of all I would like to apologise for jumping on the fifty shades band wagon with the title of this post. I just couldn’t resist it as it seemed to fit so well with what I wanted to say, although I have never even read the book (I promise there will be no kinky stuff in this post!).

I usually like to view the world in a very monochrome or black and white way (hence the outfit picture). Something is either right or wrong and nothing in between. I think we all tend to generalise in one way or another just to try and make sense of such a complex world. But as most of us know, nothing is ever that simple particulally when it comes to ethics and sustainability in the fashion industry. This is partly the problem that I have with the term ‘ethical fashion’, apart from all the other debates about whether fashion can ever be ethical anyway, the label forces us into to taking the ‘black and white’ approach – either something is or isn’t ethical.

The problem is at what point does something switch from being unethical to being ethical. Take for example those retailers who have committed to minimum ethical standards for example the Ethical Trading Initiative Base Code. Without a doubt, these fashion brands and retailers are more ethical than those who refuse to commit in any way and it is great they are taking steps in the right direction. But many would argue that the Ethical Trading Iniative does not go far enough, with minimum wages in some developing countries being desparately low.

Then there are the brands which are ethical and sustainable to their very core and are pioneering new ways of working to increase sustainability and reduce poverty. It is so very difficult to differentiate between these and everything in between using just one term ‘ethical fashion’. As a consumer I fear this approach forces me into taking a ‘black and white’ stance which leaves me open to at best complete confusion over what to buy and at worst green washing.

This is where the Fifty shades analogy comes in… It is all fashion, isn’t it? just with different degrees of ethics and sustainability. A bit like a spectrum of colours rather than plain black or white. And so the difficult part for the fashion industry is how to communicate these fifty shades in a way that consumers can quickly and easily understand and use to make an informed buying decision. At this moment in time, it is probably unrealistic to expect every consumer to make the move from buying the darkest shade of grey to the lighest shade, but wouldn’t it be great if we could all buy maybe one or two shades lighter? This would not only reward and encourage those brands taking positive steps and send a clear message to those not making any effort at all that it is not good enough. The norm might even become just a few shades lighter, a fantastic step in the right direction.

I would love to see a 5 star system for clothes where they are awarded stars based on set criteria that they conform to for commitment to people and planet, a bit like the star system used for hotels. We could drop the term ethical fashion and just check out how many stars.

At the moment the only way that we can really find out how ethical a brand is, is by time consuming research and reading their own corporate responsibility page which can be misleading as they may well highlight the positives but play down any negatives. I am considering something like this for brands on my new website that is launching very soon. Although I think it could work out far more complicated in practice than it sounds in theory!

I would love to know what you think? as a consumer would you find it easier if their was some way of easily recognising a brands commitment to people and planet? do you think it would change how you shop?

With warmest wishes

Ceri x


Pick of the Ethical Fashion Sales

I have seen so many amazing ethical fashion finds in the sales over the last few weeks, I thought that I would share with you some of my favourites. As I mentioned in my last post, if you have never tried buying ethical or eco fashion before, the sales are a great time to give it a try. I guarantee you will be really surprised by the amazing quality and how different it is from much of the clothing you will find on the high street.

komodo fair trade zoe dress black 1 Pick of the Ethical Fashion Sales

Zoe Fair Trade Cutout Dress by Komodo

If you saw my recent posts about the 6 Items challenge (where I wore only 6 items of clothing for a month) you might recognise this dress as one of the six items that I choose. It has become one of my favourite pieces in my wardrobe as it is so comfortable and easy to wear and can be accessorised in so many different ways or worn without accessories. It is now on sale at Fashion Conscience with just a few sizes left. Use code SALE10 to get an extra 10% discount.

skunkfunk garat t shirt dress Pick of the Ethical Fashion Sales

Garat T Shirt Dress by Skunkfunk

I am a big fan of neon and this dress would look amazing with any of the brightly coloured beaded sandals or accessories from the amazing Definitely a look for those who like to stand out from the crowd! this dress is also on sale at Fashion Conscience along with more items from the Skunk Funk brand. Again you can use code SALE10 to get an extra 10% discount.

orla kiely navy cabins dress cda67837f61e Pick of the Ethical Fashion Sales

Orla Kiely Navy Cabins Dress

I love People Tree sales and I love the Orla Kiely collection at People Tree. This dress is one of the items that I have been admiring on the site all spring and summer and it is now reduced by 50%. It looks like a perfect every day dress and a really flattering cut.

outsider dress 2 Pick of the Ethical Fashion Sales

Denim Dress by Outsider

This beautiful dress is part of the Eco Age by Livia Firth Collection on Yoox. It is made from organic cotton denim with silk detailing at the neck. A really beautiful wardrobe staple for a sophisticated daytime look .

Kayu Pick of the Ethical Fashion Sales

Bamboo Sunglasses by Kayu

These unusal sunglasses are another item I have been admiring all summer. They are great for a quirky and fun summer time look. They are also from the Eco Age by Livia Firth Collection at Yoox.

monsoon maxi dress Pick of the Ethical Fashion Sales

Keiko Maxi Dress at Monsoon

This beautiful Kimono style dress is reduced by over 70%. An amazing bargain especially if you have a special event to go to.

As you probably already know, I am a big fan of charity shopping. Oxfam is the best place to charity shop online and has some amazing pieces which can easily be searched by price, brand etc. They currently have a 30% off sale. You can check it out here.

Have you found any ethical fashion bargains in the sales? please share?

With warmest wishes

Ceri x

Ps just to let you know that this post contains some affiliate links.