It is fantastic to see Independent Fashion Bloggers project for this week is about sustainable style. For such an influential organisation in the blogging community to be encouraging bloggers to post about sustainable fashion is really great and I am sure will help to get lots of people thinking.
Anyway of course I wanted to take part. so here is my entry for
What Does Sustainable Style Mean to Me?
I studied Environmental Life Science at University so have always had an interest in the environment but my interest in sustainable fashion really came about a year or so after I started fashion blogging.
As I immersed myself in a world of fashion and clothes which quickly changed from being just a hobby to a job, I started to buy more clothes just because I was exposed to so many different clothes on a daily basis and I wanted them. It suddenly dawned on me how wasteful it was to keep buying clothes that I really didn’t need and often didn’t even wear that much. I started looking for new ways that I could be creative with my style but without buying too many clothes. As I started to wear more charity shop clothes and explore sustainable fashion brands, I also came across many ethical fashion brands which were making a really positive difference around the world and felt inspired to choose clothes which not only had a minimum impact on the environment but also helped people in many different ways.
Sustainable style for me is about
- Looking and feeling good – of course we all want to look good in our clothes but knowing that my clothes have had a positive impact on someone’s life makes me feel good too. My clothes are partly what gives me confidence and allow me to express my identity. Fortunately for me the concept of sustainability fits well with style because I find buying high quality clothes that will last always looks better than fast fashion.
- Minimal impact on the environment – I think that buying less clothes that will last is key to sustainable style but I also minimise the impact of my clothing by buying second hand clothes where possible, avoiding dry clean clothes, mending and upcycling, looking for clothes made from sustainable materials including organic cotton, hemp, bamboo and recycled fibres. I also buy clothes that have been locally made and look for companies that have an overall commitment to minimising their environmental impact.
- Ethical manufacture – exploitation is not a sustainable practice and for fashion to be sustainable, it should also ensure a sustainable livelihood for those involved in its manufacture.
Sustainable style means so many things to me – a means of creative expression, a force for change in the world and a way of preserving our world and future, a hobby and also a job.
What does sustainable style mean to you?
With warmest wishes
P.s. If you haven’t already, please enter my sustainable outfit competition for fashion bloggers over on style-is.co.uk. There is a £100 shoe voucher to be won!