Vintage Fashion at ASOS Marketplace

Posted on October 12, 2012 by admin

I love the way that ASOS has branched out into providing such a wide range of clothing and accessories including both ethical and sustainable in the Green Rooms and vintage, second hand and indie labels and boutiques in the marketplace. Not only can you find some really unique and unusal pieces of clothing but also sell on your own clothes when you no longer wear them.

I also love that in contrast to some other market places (which will remain nameless), they have a strong policy and zero tolerance on the sale of conterfeit goods with their Fashion not Fakes campaign.

All in all I think ASOS marketplace offers a great online shopping experience with a great selection of clothes displayed in a fresh and contemporary way but also with a high focus on quality. Perfect for someone like myself who doesn’t have much time to get out and about shopping and wants to be able to look at lots of different pieces all in one place.

There are over 200 vintage boutiques based all over the world on ASOS market place. I have put together a few of my favourite pieces that I have found.

Bright Yellow Jumper from Mad Elizabeth Boutique- Cosy but colourful, this jumper is perfect for brightening up a dark winters day.

Another bright piece to add some colour to your winter wardrobe, this pleated skirt is both classic and right on trend. I found it in the Liar boutique.

The perfect vintage little black dress in Just Vintage Boutique - what can I say? I love the style the cut and the keyhole back on this dress, great for Christmas parties, just a shame it isn’t in my size.

Another lovely party dress this time with both lace and beading at Marmalade Vintage Boutique.

This bright red vintage sixties dress at Girl Stole Vintage Boutique could easily be dressed up or down depending on the occasion.

This oversized vintage coat at Bertie and Gertie Vintage Boutique offers yet more colourful cosiness, just what my wardrobe needs right now.

What do you think of ASOS marketplace? have you ever bought or sold anything on there?

With warmest wishes

Ceri x

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Grassroots Fashion – a Recycled Alternative to the High Street

Posted on May 22, 2012 by admin

With online Market places offering a fantastic opportunity for creative sustainable fashion businesses to get started, there are is some really amazing and creative stuff going on out there!

One such label which recently caught my eye is Grassroots Fashion which is available to buy exclusively from ASOS Marketplace here.

Charlotte Bobeldijk, founder of the recycled fashion label is a self confessed ebay addict. A few years back, horrifed by stories of unethical practices in the fashion industry, she vowed to shop more sustainably by only buying second hand clothes which led her to begin exploring boots sales, vintage fairs, charity shops and thrift stores.

She often picked up pieces because she loved a particular detail – an
unusual neckline, beautiful print or a striking silhouette, but would find that
something wasn’t right with it. Maybe the cut was unflattering, it had huge
padded shoulders or being vintage it was absolutely teeny tiny! Luckily she used her 5 years of experience as a pattern cutter and designer to alter them and make them look as she wanted.

Sometimes though, flicking through magazines at home Charlotte was be filled with a
desire for the latest high street trend and began to feel frustrated that
shopping 2nd hand often limited her to a vintage look. She wanted to wear the hot
new colour of the season too! Or rock the latest trouser cut or skirt shape. It
was from this frustration that the idea for Grassroots developed. Charlotte was
determined that through upcycling she could rework 2nd hand garments to look like
brand new shiny clothes that reflected the latest trends. Who needs the high
street?!

I really love this idea but also how she cleverly manages to create something fresh and contemporary from something old. For each collection she spends time thoroughly researching the seasons’ trends and identifying key items and looks – just as high street designers do.Once she has put together mood boards she begins sourcing her garments through donations from the public and also boot sales and charity shops. When I’m sourcing, she look for items that have at least one of the trends already covered. For example for her last collection she found a gold lace top. It was long sleeved, shapeless and a little on the frumpy side, but the gold lace caught her eye as it is key to the pretty, delicate trend for the summer. She knew I could work with it.

Once Charlotte has got the garments she then looks carefully at each one to decide how best to upcycle it. Sometimes it’s easy and the garment almost dictates what is done, but other times it needs a total rethink to transform it into a completely different garment, such as the tie-dye scarf that she turned into a top. She will then spend time amending the garment which involves anything from dyeing or distressing the fabric to embellishing or completely picking apart the garment to create something new, before cleaning it and putting new labels in. The final piece looks like a brand new garment!

Charlotte commented

I think the high street is very appealing to consumers because of it’s ability
to offer cheap, fast fashion, but as we are all becoming aware, it also has a lot to answer for. I decided with Grassroots to take the pro’s of the high
street – the fast fashion fix and affordable pricing – but use upcycling to make it ethical. People aren’t going to turn their back on a quick fashion fix or cheap clothing unless there is a viable alternative and I believe that
Grassroots can offer that.

I think she is right,so many people have become completely addicted to fast fashion, it would be very difficult ot get them to give it up completely. This is definitely a great alternative though – sustainable, stylish and affordable! What do you think?

With warmest wishes

Ceri x

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30 Days of Ethical Fashion – Playsuit Parlour

Posted on December 8, 2011 by admin

I can’t even remember where I spotted Playsuit Parlour, but they definitely caught my eye with their colourful and individual playsuit designs. They are really cute, perhaps a little cold for this time of year but so perfect for the summer. They also have some beautiful kimono silk wrap dresses for winter. I was even more pleasantly surprised when I discovered that they are eco friendly and sustainable, another amazing example of recycled fashion. Everything is made from recycled natural fabrics, organic and traditional herbal block-printed cottons and off-cuts.
They are a small family-run business.

I love this quote from their website

Because every Body is wonderfully different, and occasionally changing shape,
each piece is flatteringly adjustable.

You can find out more about them on www.playsuitparlour.com or by following on Facebook. They also sell their beautiful kimono silk wrap dresses on ASOS Marketplace.

I hope that you are having a good week. If you would like to catch up on any previous posts in my 30 days of ethical fasihon series, you can do so here.

With warmest wishes

Ceri X