Clean up coffee is a campaign for recyclable coffee cups.
To celebrate the campaign and help spread the word Percol have sent me some lovely coffee related gifts which could well help me in reducing my waste.
By far my favourite out of the package was the protein iced coffee which was perfect for getting me through a 3 hour fitness session on a Sunday morning, I was genuinly surprised by how good it tasted. I would usually steer well clear of individually portioned drinks where possible because of the packaging and waste.I was pleased to learn that this packaging is fully recyclable as paper and 30% more ecofriendly to produce than aluminium cans so great for an occasional pick me up when you are on the go. It would be great if this packaging caught on for other drinks as it is also a better alternative to plastic bottles. The coffee is also organic and Fairtrade.
I virtually never buy coffee in disposable cups and for work, car and gym I always make use of a reusable coffee cup so the plastic reusable cup was definitely useful. In my quest to reduce my plastic use, gaining new plastic items does seem a little oxymoronic but on the other hand when you look at the alternative (lots of disposable coffee cup waste) it is defintiely a better option.
Coffee capsules or pods have always really bothered me. They seem to create such a lot of plastic waste for just a single cup of coffee. These plant based coffee pods offer a great alternative but as I don’t have a coffee machine, I wasn’t able to try them out.
Whilst Percol haven’t quite found the perfect zero impact packaging for their products, they are definitely taking steps in the right direction and giving consumers more options when it comes to low waste/ recyclable packaging. Their coffee is Fairtrade and they support a number of initiatives including Fairtrade Foundation, the Rainforest Alliance and the Soil Association. They are also part of Next Generation Coffee project, which helps the new generation of farmers see a positive future in coffee growing, by providing education about climate change, and offering training in growing techniques and sustainability.
If you would like to sign the Clean up Coffee petition you can do so here. The petition asks for big brands like Starbucks, Costa and Nero to be forced to clean up their act with legislative change to enforce the use of eco alternatives by 2020 and introduce recyclable alternatives, as sustainable solutions already exist!
What do you think? why shouldn’t coffee cups be reusable or recyclable?