Braintree Clothing

The Style Eyes Ethical Fashion Directory is a great place to find out about amazing, innovative and stylish ethical fashion brands and stylish sustainable resources.

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Ethical Fashion Brands

Bamboo Clothing

Bamboo Clothing (BAM) launched in June 2006, founded by David Gordon with the aim to create a brand that puts people and the planet at its core, demonstrating to bigger brands that you can succeed by doing things ‘the right way’. Bamboo is a highly sustainable plant and is becoming an increasingly popular alternative to cotton due to its superfast growing speed, requiring limited water and pesticides.


Bibico clothes are stitched, woven and knitted from high quality natural materials in fair trade cooperatives. Much of the knitwear at Bibico is made by hand and the woven collections feature hand embroidered detailing. Bibico are committed to Fair trade fashion with everyone involved in creating their clothes getting paid a fair price for the work they do and working in a safe and healthy working environment.

Celtic & Co
Celtic & Co has recently come on my radar and I love its eco friendly philosophy. Celtic & co clothing and shoes are classic and timeless styles handmade in organic and natural materials in their factory in Cornwall. By manufacturing in the UK they both support our local economies and reduce the environmental impact of their clothing.

This lingerie is a truly awesome discovery! Selling beautiful lingerie that has been ethically handmade in Portugal from recycled, re-used and reclaimed fabrics. Also check out the range of swimwear and sports bras.

Dream in Green
Dream in Green are a sustainable and ethical shoe and accessories brand. Their high quality and stylish shoes and hand bags are made in Europe using natural and recyclable materials including vegetable tanned leather.

Ethical Superstore

Ethical superstore stocks a rnage of organic, fair trade and ethical clothing brands including Nomads, Thought and People Tree.

Elvis and Kresse

An eco brand making stylish accessories from rescused raw materials including fire hose parachute silk and coffee sacks.


Born over a decade ago from the needs of hardy British surfers, Finisterre designs functional and sustainable product for those that share a love of the sea. From their cliff top workshop in St. Agnes, they stay true to their original design ethos of functionality and sustainability brought to life in an understated style and identity, always remaining committed to product, environment and people.

Howies are a sports and outdoor clothing brand based in West Wales. They believe in quality as clothes that last longer are better for the environment. They also believe in making clothes in a low impact way using organic cotton and recycled materials.


MADE are all about unique fair trade jewellery which made using traditional techniques and fashion led design. The MADE workshop in Kenya harnesses artisan skills whilst providing a safe working environment, long-term job security and training for its workers.

Monkee Genes
Monkee Genes simply make great jeans without compromise.Their jeans are available in a number of innovative colours, finishes and cuts and are ethically made from organic cotton which has been certified by GOTS and the soil association.

Ninety Percent

A sustainable contemporary womenswear label based out of Camden in London, trying to approach the fashion industry a little bit differently by sharing 90% of their profits.

A wide range of fair trade fashions for elegant, individual and adventurous women.

Beautiful garments created with a thoughtful approach, to be worn season after season.

Oxfam Fashion
Oxfam Fashion is the online store for Oxfam featuring a massive selection of second hand, preloved and vintage clothes.

An iconic sustainable outdoor wear brand that is leading the way in sustainability by encouraging customers to buy less and recycle their old clothes. Patagonia use innovative ways of creating clothes that are both high performance and minimise their impact on the environment.

People Tree 
People Tree are a pioneer of ethical fashion, creating beautiful and wearable clothing that is made with respect for people and the planet. People Tree are making a really positive difference to the lives of people around the world by creating a sustainable livelihood by using their artisan skills to create beautiful clothes.

Peruvian Connection

Peruvian Connection’s collections are created by a group of extraordinarily talented designers. Each piece is a celebration of ethnographic textiles from around the world, made by skilled Andean artisans whose time-honoured textile tradition remains an art form. They take their commitment to fair trade with the South American artisans that they work with very seriously. They also strive to work with those vendors that ensure only the best working conditions for their employees.

Pop London

Pop London designs demonstrate that sustainable fashion is sexy and that it is #cooltocare about the planet. Shazia is recognised as an expert in luxury hand woven textiles and ethical and sustainable fashion. You can see some of Shazia’s work at the Traders Gallery, National Maritime Museum, Greenwich. Shazia has also been sponsored twice by the Harris Tweed mills in recognition of her design expertise and dedication to sustainable textiles and this collection exhibited at the V & A Museum in London.


An Isle of Wight based brand with products made locally from natural materials, using renewable energy. Everything they make is designed from the start to be sent back when it is worn out. They make new products from the materials they recover with their circular supply chain.

Rockadi Swimwear

A Brighton based swimwear label featuring eco friendly bikinis that are made in the UK.

Ruby Moon

The worlds only not-for-profit swimwear and activewear brand with environmental and social benefit.

Saint + Sofia

London based sustainable and fairtrade fashion brand creating clothes and accessories with lean manufacturing to keep pieces affordable and minimise impact on the environment.

Shaka Surf

Eco Surf Fins Made From Recycled Bottle Caps.


Fresh, fun and funky clothes, ethically made from sustainable materials to ensure a unique and indirange of conscious clothes and lifestyle gifts. A proportion from all sales go back to charities that help to make the world a better vidual style that does not go out Aof fashion.

Swedish Hasbeens
Traditonal Swedish toffels made are ecologically prepared in small factories using natural grain leather. This style of shoe has undergone a revival with the Swedish Hasbeens brands being named as one of Sweden’s fastest growing fashion brands.

Thought Clothing
Braintree clothing make beautiful clothes from a range of eco friendly fabrics including hemp, bamboo, organic cotton, rayon and recycled polyester.

Timberland create high performance outdoor wear that works for urban environments as well as remote locations. Timberland have a strong commitment to ethics and sustainability with a focus on transparency. They are also innovating by developing new ways to create sustainable materials to make their clothes with.

TOMS Shoes

The TOMS brand is well known for its ‘one for one’ initiative which involves them giving a pair of shoes for every pair sold. In addition to the Signature alpargata-inspired shoes, TOMS now also sell sandals, boots and sunglasses. They are also improving the ways they give by giving different types of shoes based on terrain and season, or creating local jobs by producing shoes in countries where they give.

Urban Outfitters Vintage
An eclectic collection of carefully picked vintage pieces combined with UO’s own collection of upcycled and reworked pieces made from surplus and vintage fabrics.

Veja are a sustainable footwear and accessories brand. Their colurful and fashion led designs are made from organic and fairtrade cotton, Brazilian Wild Rubber and eco tanned leather.Veja also have a zero advertising policy, zero stock and have carbon dioxide reduction as a key priority.

NV London Calcutta
London Calcutta create ethical and luxurious handmade bags.

A Swedish denim and fashion brand that is influenced by youth culture and streetstyle. Weekday’s objective is that good working conditions and human rights is respected at our suppliers.


Wool and the Gang

Wool and the Gang
Wool and the Gang is a unique brand that is pioneering a sustainable approach to fashion. As an alternative to fast fashion and mass produced clothing, Wool and the Gang offer the choice of beautiful designer knitwear that can be made by their gang or you can make yourself.

Visit the Feel Good Fashion Google Map

(Please note, I have not individually verified the ethics of any of the brands/ retailers listed in this directory but only accept entries for companies/ brands that we believe to have good ethical // sustainable credentials)

In order to decide on what ethical fashion means to you, you first need to understand some of the issues of sustainability and ethics that face the fashion industry. These range from the fact that fashion is cyclical in nature so is often thought of as inherently unsustainable to the issues of unethical manufacture and low wages paid to those working in the garment industry. An industry that encourages the constant consumption of clothing not only wastes valuable natural resources by also causes pollution at both the manufacturing stages and the end of the life of the product. Consumer hunger for ‘fast fashion’ that is produced quickly has lead to the inhumane working conditions faced by many garment workers around the world.

The cotton industry also has many issues with farmers becoming trapped in a cycle of poverty caused by the ever growing need for pesticides to grow their crops. The use of pesticides is damaging to the environment and to the health of those living and working nearby. In Uzbekistan where much of the worlds cotton supply is grown there has been much controversy over the use of forced child labour to harvest the crop each year.

The clothing industry also causes pollution and environmental damage in many different ways including the dying of clothing, excessive water usage and the toxic chemicals used to tan leather.

For many ethical fashion is also about the ethical treatment of animals. Many people consider products such as fur and leather to be unethical and would prefer to wear natural or synthetic alternatives.

Ethical fashion offers an alternative or better option than all or some of these issues and is usually thought to include:

  • Made from sustainable fabrics including organic and Fairtrade Cotton, sustainable Bamboo, recycled materials and Tencel.
  • Offering an alternative to buying new including second hand and vintage
  • Made under fair trade principles or in ethical factories
  • Ethically made in Britain
  • Vegan clothes and accessories that are made without  any animal products.
  • Many of the brands featured also use a significant proportion of their turnover for charitable causes, are pioneers in ethics and sustainability and have a strong commitment to ethics and sustainability throughout their operations.

As you can see from the YouTube clip above, ethical fashion brands like People Tree are not only making a real difference to people living in poverty around the world but they also make amazing clothes that look and feel great to wear. When it comes to ethical fashion, we definitely think that you can have your cake and eat it! Great fashion, made with respect for people and the environment.

I hope to share some fantastic alternatives for those that are disillusioned by the low quality clothing on the high street. From pollution and waste of resources to human rights, animal cruelty and tax avoidance of well known UK brands, there are so many reasons to think carefully about where your clothes come from and how they are made. It is up to you to decide on what your ethics are, we want to help you find beautiful and stylish clothes that fit with your values.

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