House of Beth Launch by Katrina of Muffin Top Vintage

Hi All,

I am Katrina, from Muffin Top Vintage. I was asked to pop a long to the House of Beth Launch Party on the behalf of Ceri.

Right from the start I was intrigued, I arrived and the venue was with in a small theatre,
Unfortunately the lift was broken so four flights of stairs in a new brogues was not a great start but as soon as I reached the top I knew it was worth it.

I was greeted by one of the many helpers who offered me a cup cake and glass of wine; then the lovely Talia (CEO of House of Beth) gave me a tour and she introduced me to her business partner Sarah.

House of Beth Launch

House of Beth is an ethical fashion platform, which aims to raise the awareness of the fashion consumer to question the labour behind the label and the ethics of prioritising consumption and production over humanity. It aims to promote the concept that a beautiful piece of clothing can be made from sustainable fabrics, by fairly treated workers. House of Beth is a platform for promoting ethical fashion but not to the detriment of the quality or style of the clothing and passionately believe that fashion can be both ethical and beautiful.

This year House of Beth supports the Red Light Campaign with 10% of profits being donated to help the support their continual crusade against human trafficking in today’s society.

The clothes to be recycled by The House of Beth Team gives charity shops a much higher percentage of profits and it also provides an upcycling service for charity shop clothes. Where the focus is on styling and collections in order to help charity shops move into a more fashionable sphere. The clothes are styled into collections based on women who have inspired House of Beth. This promotes the idea that the clothing will be timeless with beauty, quality and integrity at its core whether or not it has been worn before. The pre-loved clothing sold is of the very highest of standards. House of Beth is also working on supporting and selling new ethical brands that work within poor communities around the world.

First was the Virginia Woolf room that was just beautiful, the setting was amazing, the oak fireplace and turquoise walls were just a lovely setting.
The modals were just lovely they allowed me to snap away while remaining in character.

Then I went on to Sappho inspired room, which there were another bunch of beautiful ladies all dress in the most amazing costumes, all the outfits were pieced together using upcycled clothes so well and the head bands were all hand made.

The Audrey Hepburn inspired table, what I like most about the launch was that the models where of all different shape, sizes, ethnicities and ages. I think it shows that not matter what sourcing ethical clothing is possible.

Talia told me that herself and Sarah, had been inspired to start House of Beth when working at a Human Trafficking Charity and they wanted to combine it with their love of Fashion.

Why don’t you pop along to the website & blog and be part of their fabulous journey.

Thank you Ceri for introducing me to such a wonderful company. I wish Talia & Sarah the best of luck the future.

Ciao for now

Love Katrina x

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Ethical Outfit Competition – The Winners

Yet again we have had some amazing entries for the Style Eyes Ethical Outfit Competition. We also have some great prizes, please stop by and check out our sponsors websites for more beautiful ethical clothing – From Clothing, Bibico and Grassroots Fashion.

It was (as always) a tough choice to decide who the winners would be, but I have finally made up my mind. Please check out the links to find out and see more images of the bloggers outfits.

First Prize – Mel Wiggins with her very pretty floral skirt, t shirt and shoes all from a chairty shop – check out her post for more info on the outfit.

Coast dress

Second PrizeHazel of World of Joy with her elegant second hand ball dress and clutch bag.

Third Prize – Vix of Vintage Vixen with her handmade shorts worn with charity shop top, boots and hat.

Fourth Prize – Kim of Sweet Monday with her vintage jumper and cute handmade necklace.

I also wanted to share all of the competition entries (in no particular order). A really big thank you to everyone who entered!

Florrie of Intrinsically Florrie wore a beautiful pink jacket and floral dress with some pretty accessories, her whole outfit is second hand including the Luella handbag.

Yasmin of Overly Selected wore a fantastic vintage dress with patriotic vintage dress for the jubilee.

Laila of the Kitten’s Whiskers choose a really unique and stylish outfit that featured a DIY’d and charity shopped top and skirt.

Sophie of Country Girl Does Norfolk wore a pretty second hand dress which she bought on ebay.

Dora of Vintage Passions Just Like Mine wore a fabulous vintage dress with a lace petticoat from a jumble sale and Melissa shoes.

I hope you are having a fantastic week despite the rain! I am on day 2 of the Six Items Challenge and already longing to wear something different from my wardrobe (I haven’t even worn all my six items yet). Never mind I have got some great accessories lined up to wear and might even have a little charity shopping trip to see if I can find any more. I will be posting on my outfits and progress at the end of each week.

With warmest wishes

Ceri x

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Giveaway – Vintage Fashion Fair London Tickets

Vintage Fashion Fair London

I am lucky enough to have been given 5 pairs of tickets to giveway for Vintage Fashion Fair London in Primrose Hill on 8th July.The fair is one of London’s most well established Vintage Fairs and has a great selection of stalls with good quality vintage clothing, accessories and textiles from a variety of decades. All of the stallholders are friendly and knowledgable. You will find plenty of affordable pieces from pretty summer dresses to original vintage swimwear and fantastic accessories which can be used to accessorise and add a little interest to any outfit.

Buying vintage clothing is not only a great way to minimise the impact of your shopping on the environment but is also a great way to get something a little different to the clothes that you will find on the high street.

There will also be the opportunity for hair styling and make up from the 20′s – 70′s whichever look takes your fancy!

If you are feeling a little thirsty after all that shopping, there is a great little cafe downstairs at Cecil Sharp House which has delicious homemade food and sweet treats. The perfect way to spend a Sunday afternoon with one of your fashion loving friends!

If you would like to win one a pair of tickets, please leave a comment underneath with your email address. If I recieve more than 5 entries by (Wednesday next week) 27th June then I will draw names from a hat (vintage of course). Winners will recieve their pair of tickets by email.

Full details

Cecil Sharp House, 2 Regents Park Road, London NW1 7AY

11.00 a.m. – 5.00 p.m.            Usual Entrance Price £3.00

Website: www.vintagefashionfairlondon.co.uk

Don’t forget there is also still time to enter my Ethical Outfit Competition for the chance to win over £250 of ethical fashion.

With warmest wishes

Ceri x

 

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Wear Your Wardrobe Challenge – Part 2

You can see the first part of my Wear Your Wardrobe Challenge from yesterday. Basically my camera was refusing to work properly and I didn’t manage to make as many outfits as I would have liked. Today is a fresh day and the camera has decided to start working again (perhaps it was just me!).

Anyway I wanted to try a few more outfits paritcularly using the Komodo dress that was one of the three pieces that I choose for the challenge. A black dress really is one of the most versatile wardrobe pieces for me. I particularly like the fact that this one has a beautiful lace hem and can be worn for either day time or evening. The loose fit is really comfortable, easy and flattering to wear and it could even work as a tunic/ top with leggings or trousers. I have lots of different jackets in my wardrobe and this dress gave me the perfect opportunity to wear some of them.

Komodo dress

Jacket – high street
Dress – Komodo c/o Vouchercodes.co.uk
Shoes – Melissa
Belt – high street

I used to wear this jacket all of the time, it goes with everything but for some reason I got bored with it and stopped  wearing it.

Komodo dress

Komodo dress

Vintage Jacket – Oxfam
Dress – Komodo c/o vouchercodes.co.uk
Shoes – high street
Handbag – charity shop
Belt – clothes swap

I got this handmade vintage jacket from Oxfam a while back but for some reason have not worn it.

If you would like to join in with the challenge and try wearing clothes in your wardrobe that you have not worn before, please tweet your links to #vcukwearyourwardrobe.

Please also check out my ethical outfit competition which has some fantastic prizes!

With warmest wishes

Ceri x

 

 

 

 

 

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Fashion Blogger’s Ethical Outfit Competition – Over £250 of Prizes to be Won

ethical outfit comp June- Style Eyes Ethical Fashion Blog

Following on from the success of the last 2 Ethical outfit competitions, I have decided to make these competitions a regular event. It is fantastic to see how bloggers are wearing ethical and sustainable fashion and I hope that these outfits will inspire others to give ethical/ sustainable fashion a try too. The competition is open to any UK fashion blogger, your outfit just needs to include at least one ethical or sustainable item which include anything organic, made from sustainable fabrics, fair trade, vintage, recycled or second hand. you can find out more on how to enter below, but first I wanted to tell you about the fantastic prizes!

The Prizes

£100 of Spartoo Vouchers

Pikolinos Sandals

Spartoo are an online shoe retailer with a fantastic selection of ethical and sustainable shoes. The vouchers can be spent on men’s, women’s or children’s shoes from a wide range of brands including my favourites Dream in Green, Melissa and Pikolinos.

Organic Cotton Yoga Pants and Tencel Vest by From Clothing

From Clothing

This outfit by From Clothing consists of loose fit, 3/4 length Capri leggings made in a scrumptious soft organic cotton and a beautiful, feminine strappy vest made from 95% sustainable Lenzing Tencel. It is perfect for Yoga, Pilates or simple, relaxed everyday wear! From Clothing is a new Ethical Fashion Brand based in Devon designing clothes inspired by the big outdoors and made using ethically sourced, organic and sustainable
materials. Their clothes are stylish, flattering and on trend whilst promoting the
‘real shaped’ woman.

A Calypso Skirt from Bibico

Bibico calypso skirt

Take your pick of a Calypso skirt in you choice of white, grey or a pretty print. (subject to availability). Bibico is an ethical fashion brand which combines contemporary styling with traditional skills including hand weaving, embroidery and knitting to create beautifully simple and charming clothing. All of their clothes are made from quality natural materials and produced in fair trade cooperatives.

£50 to spend at Grassroots Fashion

Grassroots Fashion

Break free from the high street with GrassrootsGrassroots provides unique, fashionable and affordable, upcycled clothing. Each garment is individually re-designed and upcycled to reflect the current fashion trends so you can wear the season’s must have styles without it costing the earth.

If you would like to enter, all you have to do is post a picture of you wearing your ethical outfit on your blog with a link to www.ethicalfashionblog.com and mention which aspect of your outfit is ethical. Then follow me on Twitter (@StyleEyes) and tweet me the link with the following:-

’I’m rocking #ethicalfashion for the @StyleEyes Blogger’s Outfit Competition’

Before the end of 30th June.

I will choose winners from 1st to 4th place based on how stylish, creative and ethical their outfits are, on 2nd July. The first prize winner will get to choose their prize first, the second next and so on. All outfits enetered in the competition will also be published here on Style Eyes Ethical Fashion Blog with a link to the relevant blog.

I can’t wait to see your outfits! If you want a bit of inspiration, check out the amazing outfits from my last competitions in November 2011 and March this year.

For those that have an interest in Ethical Fashion, you may be interested in joining a new group that I have just set up www.ethicalfashionbloggers.com. You don’t only have to just blog about ethical fashion, it is for anyone that is interested in networking with other bloggers, working with ethical brands, joining in ethical outfit challenges, DIY and post round ups and coming along to meet ups. We also love vintage, charity shopping and DIY.

With warmest wishes

Ceri x

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Diamond Jubilee Day

VIntage dress for Diamond Jubilee

Vintage dress – Clothes swap at Good Fashion Show
shoes – Dream in Green
Handbag – Charity Shop

Actually this is not the outfit that I am wearing today but I thought it made a good outfit for the Queens Diamond Jubilee with its red, white and blue (and yellow). I hope you are having a fantastic day and bank holiday.

With warmest wishes

Ceri x

Grassroots Fashion – a Recycled Alternative to the High Street

Grassroots recycled fashion

Grassroots Upcycled Fashion

Grassroots sustainable fashion

Grassroots Fashion Upcycled Dress

With online Market places offering a fantastic opportunity for creative sustainable fashion businesses to get started, there are is some really amazing and creative stuff going on out there!

One such label which recently caught my eye is Grassroots Fashion which is available to buy exclusively from ASOS Marketplace here.

Charlotte Bobeldijk, founder of the recycled fashion label is a self confessed ebay addict. A few years back, horrifed by stories of unethical practices in the fashion industry, she vowed to shop more sustainably by only buying second hand clothes which led her to begin exploring boots sales, vintage fairs, charity shops and thrift stores.

She often picked up pieces because she loved a particular detail – an
unusual neckline, beautiful print or a striking silhouette, but would find that
something wasn’t right with it. Maybe the cut was unflattering, it had huge
padded shoulders or being vintage it was absolutely teeny tiny! Luckily she used her 5 years of experience as a pattern cutter and designer to alter them and make them look as she wanted.

Sometimes though, flicking through magazines at home Charlotte was be filled with a
desire for the latest high street trend and  began to feel frustrated that
shopping 2nd hand often limited her to a vintage look. She wanted to wear the hot
new colour of the season too! Or rock the latest trouser cut or skirt shape. It
was from this frustration that the idea for Grassroots developed. Charlotte was
determined that through upcycling she could rework 2nd hand garments to look like
brand new shiny clothes that reflected the latest trends. Who needs the high
street?!

I really love this idea but also how she cleverly manages to create something fresh and contemporary from something old. For each collection she spends time thoroughly researching the seasons’ trends and identifying key items and looks – just as high street designers do.Once she has put together mood boards she begins sourcing her garments through donations from the public and also boot sales and charity shops. When I’m sourcing, she look for items that have at least one of the trends already covered. For example for her last collection she found a gold lace top. It was long sleeved, shapeless and a little on the frumpy side, but the gold lace caught her eye as it is key to the pretty, delicate trend for the summer. She knew I could work with it.

Once Charlotte has got the garments she then looks carefully at each one to decide how best to upcycle it. Sometimes it’s easy and the garment almost dictates what is done, but other times it needs a total rethink to transform it into a completely different garment, such as the tie-dye scarf that she turned into a top. She will then spend time amending the garment which involves anything from dyeing or distressing the fabric to embellishing or completely picking apart the garment to create something new, before cleaning it and putting new labels in. The final piece looks like a brand new garment!

Charlotte commented

I think the high street is very appealing to consumers because of it’s ability
to offer cheap, fast fashion, but as we are all becoming aware, it also has a lot to answer for. I decided with Grassroots to take the pro’s of the high
street – the fast fashion fix and affordable pricing – but use upcycling to make it ethical. People aren’t going to turn their back on a quick fashion fix or cheap clothing unless there is a viable alternative and I believe that
Grassroots can offer that.
I think she is right,so many people have become completely addicted to fast fashion, it would be very difficult ot get them to give it up completely. This is definitely a great alternative though – sustainable, stylish and affordable! What do you think?
With warmest wishes
Ceri x
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Dr Martens – A Brand With History

Dr Martens

Dress – Vintage
Leggings – People Tree
Dr Martens – Cloggs

I was recently contacted by Cloggs and asked if I would like to review a pair of Dr Marten boots. I have been considering buying some for a while as I used to wear them many years ago and they were super comfy, hard wearing and would be ideal for camping. I was sent a patent pair which I wore on a camping trip at the weekend (although the photograph was taken in at home before we left).

Back in the day I used to wear my DM’s with tassel skirts during my gothic stage, floral dresses and black tights in my grungey stage and with just about everything as a student. This weekend I couldn’t resist trying to sort of recreate this look with a vintage floral dress and leggings.

Dr Martens have a big historical connection for me but for Mr Style Eyes mean something different (I would at this point like to say that he is a bit older than me). When he saw them he immediately mentioned Mods and Skinheads as being the reason why his mother would not let him have a pair, parent eh!

The Dr Marten brand has now been around for over 50 years and in that time has clad the feet of many from punks to policemen, skinheads to socialists. Interestingly, the shoe was designed by Klaus Märtens a German Army Doctor to cushion and protect his ankle after a skiing accident. They didn’t become fashionable though until they were worm buy Pete Townshend, song writer and guitarist with The Who. Ever since they have been adopted not only by factory and other manual workers but also by a range of sub cultures who made them part of their uniform. In case you are interested, there is a book on the very subject Dr Martens – The Story of an Icon.

Dr Marten’s is not neccaserily a brand that you would consider as ethical but they do have a strong ethical policy and supplier code of conduct with which they aim to not only ensure the highest possible standards of business behaviour but work with suppliers exceed these standards. You can check out their code of conduct here.

When I asked about the ethics of the brand I was also informed.

We have recently started to stock a Dr Martens Vegan collection which offers Dr Martens two most iconic styles the 8 eye boot and the 3 eye shoe to the vegan customer. Due to recent technical advances it is now possible for the manufacturing process and materials used to be acutely vegan friendly. Dr Martens have symbolised their excitement for the vegan collection by creating a new sock logo. One of our favourites in the vegan collection is the popular 1460 boot in Cherry Red which features air cushioned soles and Felix rub-off none leather uppers.

For me what is great about this brand is that they are extremely well made and so will last for ages. They are the ultimate festival foot wear but also great for when you have a long way to walk and have to ditch the heels. Although Dr Martens are kind of on trend at the moment, they are also a bit of an anti fashion statement because they don’t really ever go out of fashion. This in itself kind of makes them a sustainable choice of footwear.

Have you ever owned a pair of Dr Martens? How did you wear yours?

I will leave you with just a few instagrams from my camping at the weekend.

Dr Martens

With warmest wishes

Ceri x

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A Vintage and Second Hand Guide to Bath



I feel very lucky to live near to Bath. It has so many shops and cafes, I could spend hours just wandering around the back streets discovering new places. In particular, it has some amazing places to shop for vintage and second hand clothes. So on one very wet and rainy day (Monday), I decided to take my camera and do a bit of research for the Second Hand and Vintage Guide to Bath that I have been promising for quite some time.

If you don’t live near Bath and fancied visiting for a weekend or short break there are also plenty of other things to do, my favourites being the Bath Costume Museum, the Roman Baths and Thermae Spa where you can enjoy a post shopping spa session.


View Vintage and Second Hand Guide to Bath in a larger map

Oxfam Boutique

Oxfam Boutique Bath

Oxfam Boutique Charity Shop Bath

This shop really doesn’t look anything like a charity shop. It is well lit and airey with a contemporary feel. The clothing and accessories have been carefully selected for their quality and timeless apeal and are in excellent condition. They are creatively displayed by colours and even have their own Oxfam Boutique tag making it feel like you are buying something brand new. Prices are very slightly higher than you might normally pay in a charity shop but still a fantastic bargain. I managed to get myself a beautiful Monsoon cardigan for £12.

Black and White

Black and white shop Bath

Black and white shop

I really loved this shop which is jam packed with an eclectic selection of second hand and vintage clothing ranging from high street to designer. I can’t believe I never wven knew it was there, it is definitely now on my must visit list when I am in Bath. Allow plenty of time to look around if you are visiting as their is just so much to see and accessories every where, there is even some retro homeware and a staircase with pairs of shoes on each step. I loved all of the beautiful colours and patterns and came away with an amazing brightly coloured pom pom adorned paisley scarf for £10.

Scarlet Vintage

Scarlet Vintage BathScarlet Vintage Shop Bath

Scarlet Vintage is a gem of a shop hidden away down a back street where you probably wouldn’t think of looking. It has a great selection of colourful vintage and second hand designer clothes. The clothing is really wearable and affordable. They had plenty of maxi dresses and summer dresses. I tried on a really lovely Diane Von Furstenburg dress which cost £30. If you live locally, they also run a Private Vintage Club running events for the chance to get dressed up in your finest vintage wear.

Vintage to Vogue

Vintage to Vogue Bath

Vintage shops in Bath

Down a little alley way and away from the hustle and bustle of Bath, Vintage to Vogue is a place for the serious vintage and designer enthusiast to shop. It has a beautiful and top quality collection of both mens and womens wear from the forties and fifties onwards but also some more modern pieces from iconic labels like Chanel. I spotted a lovely fifties shift dress for £60 that I would have loved to have bought. 

Mint

Mint Designer clothes Bath

Mint Dress Agency Bath

Just a stone’s throw away from the railway station, Mint feels just like a designer boutique. The only difference being that it is filled with preloved designer clothes. The clothes are all in top condition and are by a wide range of designers from D&G to Chloe, Missoni, Joseph, Alice Temperley and Paul & Joe. Everything in the shop has classic appeal and you certainly wouldn’t guess that it was from a previous season. Prices ranged from about £60 upwards. I spotted a nice pair of what looked like nearly new Etoile Isabel Marant jeans for £95. Definitely the place to visit if you want designer clothing at a fraction of its new price.

The Frock Exchange (now Gracie & Ted)

The Frock Exchange Bath

Another fantastic place to shop for designer wear that looks as good as new. The Frock Exchange is a dress agency selling beautiful designer ball dresses, cocktail dresses, shoes, bags and accessories. If you want something to wear for a special occasion, this is the place for you. You will get the rare opportunity to wear something from recent collections by labels like Yves St Laurent but without bankrupting yourself in the process.

Apart from all of these amazing shops, Bath has a good selection of charity shops and regular vintage fairs and markets including The Bath Vintage and Antiques Market at Green Park Station on the last Sunday of every month and the Bath Flea and Vintage Market which is held up on the race course.

If you live nearby, I hope I have tempted you to take a second hand and vintage shopping trip around Bath and if you live a little further afield to visit Bath for a weekend to check out these fantastic shops. I have had an amazing time researching and visiting these shops (and doing a little shopping on the way), I hope you enjoy them too.

If you do happen to know of anywhere else that I have missed please leave a comment below.

With warmest wishes

Ceri x

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My Shopping Strategy For An Ethical and Sustainable Wardrobe

Leather jacket, top, bag and shoes – all a number of years old, bought from conventional fashion retailers (not ethical or sustainable) and hoarded in my wardrobe!
Vintage lace skirt – Swap party at The Good Fashion Show
Necklace and ring – Made

Over the last few years, I have been gradually changing and developing the way that I shop for clothes with the aim of making it more sustainable and ethical. I have spent a considerable amount of time not buying anything new at all and about a year ago I made the commitment to switch to buying only ethical or sustainable clothing.

It’s not easy being green!

I can completely understand the difficulties that people face in making this switch. Not only may they have concerns over cost and lack of choice but also the whole question of exactly what is ‘ethical’ and ‘sustainable’ clothing and which ‘type’ or ‘brand’ of clothing is it best to buy, a topic which I could write about all day.

My work as a writer with a focus on ethical fashion has given me a greater understanding of the issues surrounding ethics and sustainability in the fashion industry and the variety that is available. Whilst I can’t say I have all of the answers, I certainly feel that I can make a reasonably informed decision most of the time and have totally bought into the fact that there is a fantastic selection of high quality ethical clothing out there that offers much better value than fast fashion and could definitely satisfy me in terms of finding what I want to buy.

How much is too much?

The difficulty for me in dressing ethically and sustainably comes into play when I try and work out how much is too much in terms of volumes of clothes. Obviously buying cheap poorly made clothes to wear once and then throw away is not ethical or sustainable. But I have never really done this, even the ‘fast fashion’ clothes that I have bought in the past have usually lasted for years and many that have managed to stand the test of time still remain in my wardrobe now. I treasure my clothes, shoes and accessories and I don’t buy anything that I don’t think I am likely to want to wear 3, 4 or 5 seasons from now. I get some inspiration from current fashions but I certainly wouldn’t consider myself a slave to it and would never discard a piece of clothing because it wasn’t fashionable anymore.

My wardrobe is stacked full of clothes, I am definitely a hoarder/ collector.

Do I really need to buy any more?

I love clothes and I live clothes in both my work and leisure time. For me there is nothing shallow about fashion. What I wear is so important to me on many levels – my self confidence,  identity, comfort, success in work, the way others interact with me and treat me and also my own creativity and self expression (another topic, I could write all day about). I don’t need to but I like to wear lots of different outfits and I am constantly looking for and experimenting with new looks. Partly this can be satisfied by remixing, upcycling and recycling.

But

I also do have a desire to buy new stuff that if I am honest, I don’t really need. Through my blogging I discover so many amazing ethical brands. Not only to I love their clothes and want them but I also want to support these brands to try and help ethical become more mainstream. Supporting ethical brands is great but it isn’t sustainable to keep buying stuff that you don’t need. In order to change the fashion industry and the way it works, I think we all need to move away from the culture of constantly buying new stuff for the sake of it.

My Ethical and Sustainable Shopping Strategy

So here is the strategy that I have come up with, partly in a conscious kind  of way but partly it just felt right. Since making changes to my shopping habits I have been really happy with my clothes and the high quality wardrobe that I am building. I never really struggle to find something lovely to wear and I always feel great in what I wear.

1. I consider second hand or vintage is the most sustainable way to shop so I try and satisfy my whimsical desire to shop and constantly refresh my wardrobe in this way most of the time (it is also kindest to my purse!). Even with second hand and vintage shopping and I tend to end up buying too much so try and have in mind the sorts of clothes I am likely to wear and the colours and styles that will suit me and avoid just buying more of what I already have. I also upcycle, swap and readily accept donations of old clothes from friends. If and when I get bored of these clothes I just donate them back to charity.

2. Occasionally for a special treat I like to buy myself a piece of clothing from an ethical/ sustainable brand. This is often when I have some birthday or Christmas money. I always look at these purchases as an investment. I try and buy something that will be a high quality, stylish and flattering staple of my wardrobe for many years to come (if not forever) and will really add to and build on what I already have.

3. I only ever buy a piece of clothing that I really really love and tend to look for unusual and unique pieces. Where possible I try to buy from companies and brands that have made a company wide commitment to ethical fashion and sustainability and practice these principles throughout everything they do as I want to support then and help to push these practices into the mainstream.

4. Before I shop, I try and think carefully about what I need, what I am likely to wear and what colours and styles suit me. In the past I have made lots of mistakes. As I don’t buy as many new clothes as I used to and spend a little more on sustainable/ ethical clothing, I want to be sure that I get it right every single time . I have an ongoing wishlist where each item that I see and want is added, considered for some time and sometimes removed. I only buy something when I am absolutely sure that it will work for me in every way from making me feel good, to going with the other clothes I  have to being practical and eco friendly to wash and care for.

5. I do most of my shopping online as it gives me greater access to a huge variety of ethical and sustainable brands and makes it easier to compare, consider, research and read up on ethics if needed. It also cuts down on impulse buys.

So there you have it, that is how I shop. Do you have a shopping strategy? how do you decide what is too much?

With warmest wishes

Ceri x