The Sustainable Fashion Guide To London

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The sustainable fashion movement is gaining momentum as consumers realise just how amazing ethical and sustainable fashion can look and the big difference that it can make. As you will see from the over 120 ethical and sustainable fashion brands that feature here on, the choice of online fashion that has been made with respect for people and planet to good and growing all of the time, but for those who would prefer to shop in a fashion store or boutique, we have decided to compile the Sustainable Fashion Guide to London, a comprehensive list and map of sustainable fashion boutiques and shops as well as high street fashion shops that stock ethical and fair trade clothes, organic clothing and vegan fashion accessories.

Sustainable Fashion Stores, Boutiques and Fairs in London


A Sustainable women’s wear boutique69b is a sustainable womenswear boutique based in the heart of Hackney, East London. The boutique stocks an exclusive edit of contemporary British and International brands that are engaging with sustainability.

69B Broadway Market London, E8 4PH, (0)20 7249 9655

Absolute Vintage

Three vintage stores run by London based vintage enthusiasts that started out with a stall at Portobello market and haven’t looked back since.

Absolute Vintage 15 Hanbury Street, London E1 6QR Tel: 0207 247 3883

Absolute Vintage, 79 Berwick Street, London W1F 8TL, +44 (0) 207 434 1544

Blondie, Absolute Vintage Boutique Unit 2, 114-118 Commercial Street, London E1 6NF, Tel: 0207 247 0050

Beyond Retro

A chain of vintage boutiques featuring clothes from a variety of decades.

Beyond Retro, 110-112 Cheshire St, London, E2 6EJ. Tel: 20 7613 3636

Beyond Retro, 92 -100 Stoke Newington Road, London, N16 7XB. Tel: 020 7923 2277

Beyond Retro, 58-59 Great Marlborough St, London, W1F 7JY. Tel: 020 7434 1406


A luxurious designer store stocking ethical brands such as Chinti and Parker, Stella McCartney, Dosa and Edun.

Browns, 24-27 South Moulton Street, London, W1K 5RD. Tel: 0207 514 0016


A shop selling bespoke luxury products including fashion accessories inspired, designed and made in the developing world, supporting its growth and future.

Danaqa, 282 Westbourne Park Road, London W11 1EH. Tel: 020 7792 3466

East London Design Show

A design show in East London including a number of ethical and locally and hand made made brands including Heidi Mottram, Monkstone Knitwear, Sara C, SIr Lui and Bottletop.  Check out the website for full details of all the brands featured and details of next show.

The Old Truman Brewery, Hanbury Street Entrance, Off Brick Lane, London E1 6QL

Here Today, Here Tommorrow

A a collaborative studio shop, where they design, make, mend, showcase, sell and educate, all under the same roof, accessible and visible to all. Featuring amongst other products fashion from brands including Outsider Fashion, Antiform and Be Like a Bear.

Here Today, Here Tommorrow, 30a Balls Pond Road, Dalston, N1 4AU. Tel: 020 7241 0103

In Bloom London

High quality organic cotton lingerie, made in France with love.

In Bloom London, Unit 8, Portobello Green Designers, 281 Portobello Road, London W10 5TZ. Tel: 020 7565 0493

John Lewis 

Stocking People Tree and Timberland.

John Lewis, 300 Oxford Street, London, W1A 1EX. Tel: 0844 693 1765


An ethical fashion lifestyle brand with great clothes made with respect for people and planet.

Komodo, Seven Dials Warehouse, 50A Earlham Street, London WC2H 9LA, United Kingdom. Tel: +44 20 7836 5445

Minna Showroom

Visit the Minna showroom by appointment only to view and shop the beautiful and sustainable, vintage inspired clothing including Bridal wear and accessories created by Minna Hepburn.

Minna Show Room, 90 Brixton road, London SW9 6BE  Tel: +44 2075870887

Oxfam Boutiques

Oxfam Boutiques feature some fantastic second hand and vintage clothes as well as fair trade and upcycled pieces. All proceeds of course go towards supporting the fantastic work that Oxfam does.

OxfamBoutique 245 Westbourne Grove, London, W11 2SE. Tel:020 7 2295000

Oxfam Boutique 123a Shawfield St, King’s Road, Chelsea, London, SW3 4PL. Tel: 020 7 3517979

Oxfam Boutique 190 Chiswick High Road, Chiswick, London, W4 1PP. Tel 020 8 9944888


An outdoor clothing brand and pioneer of sustainable fashion with ground breaking initiatives such as the common threads policy, environmental grants and 1% for the planet.

Patagonia 6A Langley Street, WC2H 9JA, London, United Kingdom, Tel: 20 31376518


A vintage charity shop by Fara, a charity working on projects with disadvantaged children.

Retromania, 6 Upper Tachbrook Street, Victoria, LONDON, SW1V 1SH, Tel:020 7630 7406

Rokit Vintage

A well established vintage store with a goldmine of vintage clothing from the 20’s to 90’s.

Rokit 42 Shelton Street, Covent Garden, London WC2H 9HZ Tel: 0207 836 6547

Rokit, 102 & 107 Brick Lane, E1 6SE, Tel: 0207 247 3777

Rokit, 225 High Street, Camden, NW1 7BU Tel: 0207 267 3046

Rokit 58-59 Great Marlborough St, London,W1F 7JY Tel:020 7434 1406


Shoon stocks a number of sustainable and ethical brands including El Naturalista, Think, Pikolinos, Timberland and Birkenstock.

Shoon, Unit 13, The Bentall Centre, Wood Street, Kingston, KT1 1TP, Tel:0208 541 3938


A vibrant selection of ethically made clothes featuring African prints.

Cherry Picked Boutique 5A Greenwich Church St, London SE10 9HZ


Practical and stylish clothing that works equally well for the urban or rugged countryside environment. Made with respect for the planet and plenty of transparency in their supply chain.

Timberland, 144 Regent Street, London W1B 5SQ


Stocking ethical fashion brands Annie Greenabelle and Made UK as well as occasional collaborations with From Somewhere.

Top Shop, 36-38 Great Castle Street, Oxford Circus, West End W1W 8LG, United Kingdom Tel: 08448 487487


TRAID has 10 shops located in London stocking high quality secondhand, vintage and designer clothes, shoes and accessories.

TRAID, 2 Acre Lane, London SW2 5SG, Tel: 020 7326 4330

TRAID, 154 Camden High Street, London, NW1 0NE, Tel: 020 7485 5253

TRAID, 154 Camden High Street, London, NW1 0NE, Tel: 020 7485 5253

TRAID, 28 St John’s Road, Clapham, SW11 1PW, Tel: 020 7924 3065

TRAID 106 – 108 Kingsland High Street, E8 2NS, Tel: 020 7923 4475

TRAID 199 King Street, London W6 9JG, Tel: 020 8748 5946

TRAID 324D Station Road, London HA1 2DX, Tel: 020 8424 8198

TRAID 375 Holloway Road, London N7 0RN, Tel: 020 7700 0087

TRAID 70 – 72 Kilburn High Road, London NW6 4HS, Tel: 020 7328 1453

TRAID 154 Uxbridge Road, London W12 8AA, Tel: 020 8811 2400

TRAID 61 Westbourne Grove, London W2 4UA, Tel: 020 7221 2421

TRAID 51-53 High Road, Wood Green, London N22 6BH Tel: 020 8888 0077

Urban Outfitters

Urban Outfitters stocks upcycled and vintage clothing in their Urban Renewal range. They also stock Nudie Organic jeans for men.

UO Covent Garden, 42 – 56 Earlham Street, London, WC2H 9LJ. Tel: 020 7759 6390

UO Oxford Street, 200 Oxford Street, London, W1D 1NU, Tel: 020 7907 0800

UO Marble Arch, 469 Oxford Street, London, W1C 2AU, Tel:20 7408 1317

UO Spitalfields, Unit 6, 132 Commercial Street, London, E1 6AZ, Tel: 020 7392 1900

UO Kensington High Street, 36 – 38 Kensington High Street, London, W8 4PF, Tel:020 7761 1001

Wall London

Timeless elegant and luxurious ladies wear made under fair trade principles, creating employment in Peru and supporting charities focussed on women and children in Peru.

Wall London, 1 Denbigh Road, W11 2SJ. Tel 0207 2434623

If you are planning a sustainable fashion shopping trip to London, you can also check out our Feel Good Fashion Map of London.

This guide is a work in progress so if you happen to discover any amazing shops stocking ethical and sustainable fashion in London, please do get in touch. Alternatively if you live in a town of city which has some great sustainable fashion boutiques or shops and would like to write a guest post for us, please get in touch.


Think Boutique

Combining wearable style with eye-catching one-off statement pieces; the Think Boutique collection brings together the most exciting and fashion-forward UK ethical brands with a strong focus on stylish, high quality affordable pieces that customers will love and wear over and over again.

Think Boutique strives to retail clothing that have the highest possible social and environmental credentials. Products are from Fair Trade, organic, sustainable, up-cycled or locally produced sources and many products in the Think Boutique collection are proudly made in the UK. With every detail of the shopping experience carefully thought through from first click to delivery, Think Boutique brings the personal service experience of boutique shopping online.

Think Boutique was launched by ethical fashion enthusiast Victoria McQuillan in September 2010. Inspired by a passionate lecture on ethical fashion while studying for her Masters in Fashion Marketing, Victoria realised that it was possible to strike a balance between her lifelong love for fashion and her concerns about the nature of the fashion industry’s moral code. After a long period of research and development of ideas and skills Think Boutique was finally launched. Each season’s collection is bound with a strong element of Victoria’s personal style and values, where the fashion credentials come top of the list and the ethics of each item are carefully researched.


About Goodfibrations:

RAINS, drip, drip, drip!

Goodfibrations is a Netherlands-based online shop offering the most beautiful and hippest ethical fashion and accessories from around the globe. Goodfibrations sells both menswear and womenswear and is always on the lookout for new brands!

All items sold in the shop are made with respect for working conditions, animal welfare and the environment. That’s why you feel just a little better wearing clothes from Goodfibrations! All brands have an interesting story to share. At Goodfibrations they believe people don’t buy clothes out of pity – they buy clothes to look great. So slow fashion it is!

Brands sold in the shop include various international brands: Alternative Apparel, Arthur & Henry, Armed Angels, Elroy, Knowledge Cotton Apparel, Rains and Elroy.
The stories behind the brands are warming: Knowledge is a family company, founded in 1969, with sustainability as part of their DNA ever since. And Rains is a very new company, making rainwear fashionable and hip. The wear is made of recycled PU foam from mattresses and PET bottles.


Clare Lissaman, active in British ethical fashion for years, is one of the founders of Arthur & Henry. They source organic and fair traded cotton from the South of India and in Bangalore this is turned into business shirts that are fit to turn the Financial District into a green area.


Cancer Research

The online Cancer Research shop has a selection of mens, womens and chilldrens clothing including vintage, designer, second hand and deadstock.

The shop is packed full of high quality clothes and quite a lot of brand new (end of line/ dead stock) categorised by style.

Proceeds from this online charity shop go towards the very important work of the charity in fighting cancer. Each year their scientists get closer to finding cures for cancers – whether through targeted treatment or simply detecting cancers earlier. Genome mapping and new technologies have put them on the brink of major breakthroughs. With the continued help of their supporters they can help turn these breakthroughs into treatments that could save millions of lives and accelerate our progress against this devastating disease.

Shop Cancer Research

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Ethical fashion directoryBright Colours 
Bright colours create a range of colourful handbags and accessories to brighten up your outfits and enhance your mood. They manufacture in the UK where possible and donate £1 from each sale to charity.
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Rock My Vintage 
An online retailer selling genuine vintage dresses, handbags and jewellery alongside vintage style fashion with some ethical brands like Lowie, Nancy Dee and Tatty Devine.
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Think Boutique
The Think Boutique collection brings together the most exciting and fashion-forward UK ethical brands with a strong focus on stylish, high quality affordable pieces that customers will love and wear over and over again.
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Find out more

Bright Colours

statement handbag

Bright Colours is a bag and fashion accessories brand with a range of new handbags and brief cases aimed at brightening up both your outfit and your day.

Designer and founder of Bright Colours, Debbie takes inspiration from the glorious technicolor surroundings that she saw experienced whilst growing up in Singapore and the contrasting colours of the changing seasons. She has a strong belief in the power of colour to uplift an outfit and enhance moods.

Bright Colours sell a range of practical and stylish bags in a choice of styles, colours and materials including the Camberwell a brief case / work bag, hand bags and tote bags. They also sell fashion accessories including wrist warmers which are ideal for adding a pop of colour a dark winter coat.

Bright Colours manufactures in the UK as often as possible to help reduce their carbon footprint and donates £1 from every sale to charities helping communities in Africa and Asia develop long term strategies to withstand the impact of environmental damage.

Shop Bright Colours

pink work bagyellow handbag

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Rock My Vintage

Vintage Lanvin Dress

Rock My Vintage is an online retailer with a fantastic selection of genuine vintage dresses, handbags and shoes. The website also sells vintage style dresses aswell as some ethical brands which include Lowie, Tatty Devine, Nancy Dee and Mirabelle.

The genuine vintage clothing, handbags and jewellery are all handpicked and in great condition. There is a good selection of affordable vintage and some really special designer pieces.

Shop Rock My Vintage

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