I got this pair of black jeans by Weekday for my birthday a while back. Weekday is a fresh modern brand with some eyecatching but wearable pieces combined with some great basics including jeans in a range of colours fits and styles. I have never owned a pair of high waisted jeans before but was pleasantly surprised by how comfortable and flattering they are. The prices are also surprisingly affordable and their ethics seem to be pretty good.
Weekday have a comprehensive sustainable commitment which goes beyond compliance with human rights and sets out aspirations in terms of working conditions, working enviroments and sustainability. They place an emphasis on partnering with suppliers on a journey of continous improvement towards fair and sustainable production. My jeans are made from organic cotton. Weekday are constantly looking for sustainable materials to use in their clothing and are aiming for all cotton in their range to come from recycled or sustainable sources by 2020.
Having fully read Weekday’s environmental and sustainable policies, I think they are generally a great brand to invest in for the ocassional piece of clothing when second hand is not available. However, I think it is worth mentioning that they are owned by H&M. I am not sure if this is a pro or a con. On the one hand, the fast fashion model of business operated by H&M goes against all of my values. But…their investment in trying to create large scale sustainable choices for the consumer can’t be an altogether bad thing? While second hand is always the best option, it would be unrealistic to think that we can change the buying habits of the masses completely at this time, so any thing that makes a difference goes someway to helping towards the massive issue of unethically manufactured and unsustainable fashion.
I would be really interested to hear your thoughts in the comments below?
With warmest wishes
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