Patagonia – Buying Less and Living More

Patagonia shirt

No new clothes for a year

Shirt – Patagonia
Hat – Ricefield Collective
Vest top – Fairtrade cotton (M&S)
Jeans – Oxfam 
Shoes –  Po-zu (Star Wars™ collection)

I am just back from a lovely week in Cornwall surfing, walking, spending time with the people that  matter most to me and eating and drinking a bit too much. This outfit is super comfy and warm, which just what I needed for the cold but sunny days. The shirt by Patagonia is quite a few years old and I believe was an item that I picked out to review back in 2012 (wow does time fly by!). Patagonia is a brand that I love for being poles apart from so many of the fast fashion brands. Why? because instead of encouraging their customers to buy more clothes, they encourage them to buy less and make them last. Patagonia’s mission: Build the best product, do no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. You can read more about it here. With their practical focus on  an outdoor lifestyle, Patagonia clothes are definitely about buying less and living more, something I am trying really hard to stick to.

Taking part in the no new clothes for  a year challenge has been a great way to appreciate the many clothes that I have already got in my wardrobe. Recent news stories have highlighted some major environmental issues of which fast fashion is a contributor. It is a big problem! British shoppers are buying twice as many clothes as they did ten years  ago. Not only is the fashion industry a major source of greenhouse gases that are contributing to climate change, landfill sites are filled with unwanted clothes and synthetic fibres from our clothing is washing into the oceans. Buying clothes that are only worn once or twice or even worse never at all seems like craziness especially when these clothes are made from synthetic fibres that will not biodegrade.

But it is so easy to get persuaded that you really need to buy something. In fact, I will have to admit, I haven’t managed to completely stick to the no new clothes challenge this year. I have bought a few new items over the summer. Proof of just how difficult it can be to change old habits. I will be ensuring that these clothes get plenty of wear and I have now renewed my focus again on buying less and living more with a big benefit that I spending less on clothes means I have more money to spend on enjoying myself.

Have the recent news stories about climate change and ocean plastics changed the way you shop?


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