What Daisy Did: Story Behind the Brand

what daisy did

I have just discovered another lovely ethical fashion brand, What Daisy Did that not only creates some pretty amazing bags but also has a great story to tell. the brand was founded by Daisy and Ozric who have spent a number years working at festivals and were shocked by the amount of waste left and the disposal lifestyles of those who left tents, wellies, clothes and camping equipment. The bags are designed to last and made from recycled leather that would otherwise be destined for landfill. Their bags are about slow fashion with timeless styles and a protest against synthetic and disposable fashion.

Daisy

The bags are made by two brothers in India Pinu and Manish who also source the materials which come from waste scraps and end of rolls from surrounding factories. The leather for the Forest collection is tanned with sunlight and vegetable oil, it is sourced from small scale and commmunity farming in Bangladesh. This is a much healthier alternative both for the environment and those working in the industry.

60 families inclusing both men and women are involved in making the bags, Many were tailors that lost their jobs in the trade shift to China. All of the tailors work from home which is 60km from where the brothers live, they are paid a fair commission making it possible for them to make a living wage within normal working hours but the flexibility that they are offered also allows them to study at universiy or look after children. Three master tailors are also responsbible for creating the templates of the bags twoof which are  studing art at university.

Every last scrap of leather is used with any leftovers being sold onto a jewellery company.

Here are a few of my favourite pieces from the carnival collection.

what daisy did

what daisy did bags

slouch bag

The colours are amazing and I can definitely see these bags looking great at a festival. But who doesn’t need a bit of colour in their  life all year round.

With warmest wishes

Share

5 thoughts on “What Daisy Did: Story Behind the Brand

  1. Thanks for introducing me to this brand, I love everything about it!! I knew they were made in India as soon as I saw them, I saw bags similar to this all over India but none made as well as these so I never bought one. I’d love one to use as a camera bag!
    Niki recently posted..#STYLISHPITTSBURGHMy Profile

  2. I bought a lovely purse from What Daisy Did. It has loads of useful pockets and zips and is many colours – I love it and have had lots of positive comments about it.