Pants to Poverty – The Story Behind the Brand

Pants are something that we all wear everyday or at least most of us wear most days, no? Yet do we ever stop to think where our pants come from and how they are made? They may be just smalls, but actually they can make a big difference.

This is where ethical underwear brand Pants to Poverty comes in. Inspired by Nelson Mandela’s call to a generation to rise up and to make poverty history back in 2005, Pants to Poverty create fun, fairtrade and organic cotton pants. The brand now supports and creates a sustainable livelihood for over 5000 farmers in India proving that they really do have power in their pants.

Pants to Poverty

Pants to Poverty have some pantastic plans ahead for 2015. They will be moving to India to ensure that they their ‘cotton to bottom’ process is aligned with the cycles of the farmers. The team at Pants to Poverty will be learning about the process at each stage of the supply chain, living with the realities of life for the communities that they partner with and strengthening their relationships with the people who make their pants. Next there will be new collections designed with the people who make them.

In the meantime Pants to Poverty will be continuing to stock up on pants ready for Christmas. I am loving the idea of such a fun and useful gift that also says ‘Pants to Poverty’. If you would like to treat your friends or family, just don’t leave it too late as they are selling fast.

Get a pantabulous 15% off at Pants to Poverty with my discount code ETHICALFASHIONBLOG

Pants to Poverty will also be posting a series of vlogs on their site documenting their trip to India and bringing you a piece of the magic that they will be creating.

What do you think? would you like to make a big difference with your smalls?

Ok that’s it, no more pant puns, I promise!

With warmest wishes

 

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One thought on “Pants to Poverty – The Story Behind the Brand

  1. This is such a great idea. I especially like the idea of the Vlogs as it really allows the consumer to understand the process of creating garments, especially in an ethical way. Thanks for sharing these guys!
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