Story Behind the Brand – The Feather Tree

I have just discovered the most amazing brand whilst following the Ethical Fashion Forum Brand Preview on Twitter. Before I share the lovely story behind the brand, I just wanted to share with you some of the amazing pieces featured on their website many of which are most definitely making their way onto my wishlist!

Maasai 1 Story Behind the Brand   The Feather Tree

the feather tree 4 Story Behind the Brand   The Feather Tree

Dress Story Behind the Brand   The Feather Tree

The Feather Tree 3 Story Behind the Brand   The Feather Tree

The Feather Tree 1 Story Behind the Brand   The Feather TreeThe Feather Tree 2 Story Behind the Brand   The Feather Tree

The Feather Tree was set up by Lissa and Bo inspired by their magical world filled with feathers, outrageously quirky prints, quills and skills. The brand is all about hair feathers, colourful handmade jewellery and unique clothing that combines UK trends with a contemporary Kenyan edge. Lissa and Bo saw the beautiful potential in  recycled fabrics brought from Matumba (a Kenyan Market) and traditional Masai beadwork both to create really amazing clothes and jewellery and also a seed of opportunity for people in Kenya on very low incomes. Paid per piece of clothing or jewellery, everyone involved in the manufacture benefits from every single piece sold, allowing them to supplement their incomes and build a better life. Hair feather and feathers used in The Feather Tree jewellery are ethically sourced and then dyed by Lissa and Bo.


Beadwork Story Behind the Brand   The Feather Tree

The beaded jewellery at The Feather Tree is made by Dayvid. Lissa’s family met Dayvid and when they asked about the colourful beaded belt that he was wearing, they discovered that he had made it himself. The Feather Tree was a great way to promote the amazing talents and craftmanship of Dayvid and others in Kenya allowing them to get their products to marketplace and the chance for us in the UK to buy these beautiful and unusual pieces.

Our tailor Odayo Story Behind the Brand   The Feather Tree

Odayo is the talented tailor at Feather Tree. He was born and raised in Kisumu on the shores of lake Victoria. He has completed a 4 year course in tailoring but only got the chance to use his talents in a full time role when he was discovered by Lissa’s mum working as a gardener. The money that he has earnt has helped him to build a small house for his family and he hope to be able to continue and pay for his children’s education.

The Matuba Market started in the nineties selling good quality clothing at affordable prices that had not been sold in high streets in Europe. The market is now a thriving industry creating 1000′s of jobs in Kenya and a source of interesting fabrics used in clothes made by the Feather Tree. Locally Kenya sourced Kitenge fabrics are also used to create clothing. Instead of using plastic buttons, The Feather Tree uses coconut buttons and painted beads which are handmade in Kenya in their clothes and jewellery.

You can find out more about The Feather Tree and check out their fantastic designs and hair feathers here:

www.thefeathertree.co.uk

https://www.facebook.com/TheFeatherTree

https://twitter.com/thefeathertree

Have you discovered any amazing brands with a great story to tell lately? If so please share!

With warmest wishes

Pin It short001btn Story Behind the Brand   The Feather Tree

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