Story Behind the Brand – From Soldier to Soldier

For me ethical fashion is about doing good not only within the fashion industry but beyond. It is about fashion being a positive force that can make a difference to peoples lives and using clothes to express or say something about something that is important to you.

We are only weeks away from Remembrance Sunday, when millions of people will show their support by wearing a poppy as a sign of rembrance and that we will never forget those that have died both recently and over many years fighting to defend our country.The money raised from the poppy appeal also goes towards providing much needed support for the armed forces and their families.

Whilst we only wear poppies once a year on poppy day, there are other ways that you can also support the armed forces all year round. The Help the Heroes charity also does an amazing job providing support to those injured in combat. They inspire and support those with life changing injuries to achieve therir full potential.

From Soldier to Soldier jewellery doesn’t just makes a fashion statement. It is a symbolic gesture of support but also provides more practical help with 15% percent of the sale going to Help for Heroes.

The bracelets would make great presents as they have a powerful story of friendship and commitment behind them. They are inspired by the bracelets worn by military personel in Iraq and Afghanistan and made from parachute cord. They are known as survival bracelets as they can be unravelled and used for many different purposes if in a difficult situation but were also exchanged as friendship bracelets. From Soldier to Soldier bracelets also have a lock made from silver, rhodium plated or gold plated on silver with a diamondĀ inspired by the military uniform buttons that were often attached to the bracelets.

You can buy From Solider to Soldier bracelets atĀ http://www.joshuajamesjewellery.co.uk/

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