Thankfully, as being fair trade becomes slightly more ‘fashionable’, more and more brands are emerging, giving fashionistas with feelings, like you and me, more choice, and more importantly, giving more clothing producers a fairer deal.
I’ve chosen three of my favourite brands – Komodo, WEwood and Rapanui, which are all available online at Ethical Superstore and wanted to share some key pieces as well as the story behind each brand – but there are many more fashion labels doing great work out there, so keep your eyes peeled!
Komodo is an established ethical fashion label that has been producing clothing since 1998.The brand was created by graduates fresh out of university, who just saw fair trade as the right way to do things. Why shouldn’t the skilful people making their clothes get a fair wage? And why shouldn’t the materials they used be environmentally friendly? They couldn’t see a good reason for inequalities then, and they can’t now!
Komodo define themselves as a fashion brand first and foremost, who try to be ethical wherever they can, rather than as eco-warriors trying to do ‘the fashion thing’ and this is definitely an ethos I admire.
Top pick for the season: this cable knit poncho.
I am certainly going to be ordering this dress, available at Ethical Superstore. There’s something about the print and relaxed, wide fit – also very SS14 – it’s fashion week… what can I say? I’m ahead of the game! It’s super Solange Knowles, who’s my current fashion crush.
Sometimes a girl just needs a little bit of organic cotton in her life, and when she does, the brand to turn to has to be Rapanui. This British brand, which was founded by Isle of Wight-born surfers, aims to make a genuine contribution to sustainability, to use the power of cool to do some good! I love the idea of that more than I can even express!
Top pick for the season: this wolf print tee.
Not only is this graphic print tee super-cute, but every stage of how it was made is available for the customer to view; from the cotton seed to the retailer and everything in between. I’ll be wearing mine tucked into a black maxi skirt, with a biker jacket and ankle boots as the temperature drops – perfect for gigs.
New kids on the (wooden) block, WEwood designed their first watch in 2010. They use scrap-wood to make their state-of-art timepieces and also plant a tree for every watch sold. Within their first three months, they planted an amazing 5,000 trees in partnership with American Forest. WEwood watches are designed to celebrate nature, but also embrace fashion trends in their design.
Top pick for the season: this military inspired watch.
Wooden accessories are big this season in their own right, but this gorgeous wooden watch is picking up on the huge army and safari trends too. I’d style this up with a cropped white tee, high-waisted black jeans, and an oversized khaki jacket to fully embrace the military look.