I think that collaboration is probably the biggest opportunity for ethical and sustainable fashion brands at the moment to get themselves out there and recognised for how amazing they are with the added bonus that the brand they collaborates with get to find out a bit more about sustainable fashion. There is certainly plenty going on with sustainable fashion collaborations at the moment and I wanted to share some of the interesting ones that I have come across.
The newly launched DIESEL + EDUN collection features raw, untreated denim with a reinterpretation of the four-pocket jean of the 1970s popular on the streets of South Africa forming the basis of the collection. It also features Malian textile prints, embroidery details reference traditional Zulu weaving patterns and Kenyan metal work. The collection aims to engage a global audience and create awareness of the creative opportunities in Africa and build sustainable trade with the continent through fashion. Both brands already had programs in Africa DIESEL’s Only The Brave Foundation project in Dioro, Mali and EDUN’s Conservation Cotton Initiative (CCI) in Uganda. After touring each others they decided to join forces with DIESEL + EDUN for even greater impact. They also developed the concept of Studio Africa – a Tumblr for a new generation of creative talents from across the continent. The campaign features nine artists in fashion, film, music, literature, and photography; individuals with both talent and a deep commitment to their respective countries and people.
The Pinko for Ethiopia Collection is a collaboration between Italian brand Pinko (obviously!) and Fashion for Development (F4D) , a global awareness project that seeks to nurture economic growth in the third world through the power of fashion. The collection which focuses on ‘awareness and renewal’ features some bold and bright print jumpers some with contrasting sleeves and one which clashes 2 leopard prints. There are also some great shopping bags which I would definitely be proud to be seen out with.
Gucci have now joined up with Livia Firth to launch a new Gucci Green Carpet Challenge Handbag Collection that is produced legally in the Brazilian Amazon and is assured not to contribute to deforestation. You might not have realised it but two thirds of the deforestation in the Brazilian Amazon is caused by cattle ranching. The collection was a result of Livia introducing Gucci creative director Frida Giannini to the National Wildlife Federation and the Rainforest Alliance, which provides certification to cattle farms based on environmental and social justice criteria, as well as the ethical treatment of cattle. The collection launched at Paris Fashion week with three styles featuring bamboo tassels. Each comes with a Gucci GCC “passport,” which documents the origin and traceability of the bag.
Last but most definitely not least (in fact one of my favourite brands) comes People Tree. They are now old hands at fantastic designer collaborations and for SS13, they have some fantastic printed dresses and tops by both Orla Kieley and Peter Jensen. I can’t quite make up my mind which I like the best but at the moment am swaying towards the Orla Kiely Daisy Hear Dress. Actually I have another People Tree Orla Kiely dress in the same style but a different print. It is super flattering and easy to wear.
What do you think of these collaborations? would they make you more likely to buy ethical/ sustainable fashion?
Have a lovely weekend.
With warmest wishes