Feel Good Fashion Friday – Talking Ethical Menswear


We were delighted to host (along with style is, my UK sustainable fashion website), the first ever Feel Good Fashion Friday, a Twitter party to put the ‘Feel Good’ back in fashion. It was a fantastic party and we were delighted to welcome so many interesting and innovative individuals and companies including:

@Styleeyes (that’s me!)

We had some great conversations, just one of which was

Lack of ethical menswear brands

A question for #FGFF is, why are there not more companies providing young mens eco, ethical products? Much bigger focus on womens!

.@albatrossltd Men don’t create as big a problem as women as they don’t buy as many clothes. They’re naturally sustainable ;0) #FGFF

@MsWandas @StyleEyes @Run_Native But is the choice not to buy, a result of a lack of choice, maybe more would care if there was more options

@ethicsgirls I think it needs to be seen as cool thing to do, and as a better quality product overall, to help build the market up.

@albatrossltd I’ve recently started exploring menswear on my blog. Thanks to #FGFF I’ve come across your brand, will look into it

@albatrossltd less ethical/eco for men as smaller market – kuyichi said men bought their jeans in the sale – so it needs market development.

@ethicsgirls Very true, need more younger influential people involved!

We have over 20 ethical menswear brands on @Style__is #FGFFhttp://style-is.co.uk/mens/ 

Of course @StyleEyes ethical menswear is our key:@ArthurandHenry, Knowledge Cotton and by @AlternativeApp & upcoming from @MINT_fair #FGFF

Other discussions inlcuded “what makes a successful ethical fashion brand?” and “how can ethical fashion brands collaborate?”

A great big thank you to everyone who joined in our first ever #FGFF, can’t wait until the next time. The winners of the free years listing in thee Ethical Fashion Directory are : @FashionComPassion @ThinkBoutique @REWARDROBE @albatrossltd @Runnative
@MsWandas @Ecoluxelondon @Goodfibrations @ArthurandHenry @EthicsGirls @MyMela

Please email me ceri@heathcotecommunications.co.uk to claim your prize.

Next month’s #FGFF Feel Good Fashion Friday will be on 22nd February with the theme of  marketing strategies for eco/ ethical fashion brands.  We would love for you to join us find out more on how to join in here!


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