Feel Good Fashion Friday – Talking Ethical Menswear

fgff Feel Good Fashion Friday   Talking Ethical Menswear

We were delighted to host (along with style is, my UK sustainable fashion website), the first ever Feel Good Fashion Friday, a Twitter party to put the ‘Feel Good’ back in fashion. It was a fantastic party and we were delighted to welcome so many interesting and innovative individuals and companies including:

@FashionComPassion
@lucysiegle
@ThinkBoutique
@REWARDROBE
@albatrossltd
@Runnative
@MsWandas
@Ecoluxelondon
@Goodfibrations
@ArthurandHenry
@EthicsGirls
@MyMela
@Po_Zu
@Made2Travel
@Susstainable
@Dalataringpulls
@FromClothingUK
@foxandbhut
@style__is
@Styleeyes (that’s me!)

We had some great conversations, just one of which was

Lack of ethical menswear brands

A question for #FGFF is, why are there not more companies providing young mens eco, ethical products? Much bigger focus on womens!

.@albatrossltd Men don’t create as big a problem as women as they don’t buy as many clothes. They’re naturally sustainable ;0) #FGFF

@MsWandas @StyleEyes @Run_Native But is the choice not to buy, a result of a lack of choice, maybe more would care if there was more options

@ethicsgirls I think it needs to be seen as cool thing to do, and as a better quality product overall, to help build the market up.

@albatrossltd I’ve recently started exploring menswear on my blog. Thanks to #FGFF I’ve come across your brand, will look into it

@albatrossltd less ethical/eco for men as smaller market – kuyichi said men bought their jeans in the sale – so it needs market development.

@ethicsgirls Very true, need more younger influential people involved!

We have over 20 ethical menswear brands on @Style__is #FGFFhttp://style-is.co.uk/mens/ 

Of course @StyleEyes ethical menswear is our key:@ArthurandHenry, Knowledge Cotton and by @AlternativeApp & upcoming from @MINT_fair #FGFF

Other discussions inlcuded “what makes a successful ethical fashion brand?” and “how can ethical fashion brands collaborate?”

A great big thank you to everyone who joined in our first ever #FGFF, can’t wait until the next time. The winners of the free years listing in thee Ethical Fashion Directory are : @FashionComPassion @ThinkBoutique @REWARDROBE @albatrossltd @Runnative
@MsWandas @Ecoluxelondon @Goodfibrations @ArthurandHenry @EthicsGirls @MyMela

Please email me ceri@heathcotecommunications.co.uk to claim your prize.

Next month’s #FGFF Feel Good Fashion Friday will be on 22nd February with the theme of  marketing strategies for eco/ ethical fashion brands.  We would love for you to join us find out more on how to join in here!

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