Johari – Fashion for the Future

Johari is a fashion label with a simple Philosophy. They believe that fashion should be ethical, stylish and beautiful. Their name ‘Johari’ means something precious’ in Swahili and I think this is not only a great way of describing how we should think of our clothes but also the future of those making the clothes we wear. Each piece of Johari clothing is made in Kenya  handmade in Kenya by Social Enterprise Johari Designs helping to empower vulnerable young adults to build a living for themselves and their families. 100% of the profit made by Johari goes to the Johari Foundation’s Miale programmes which provide education, vocational, social and basic needs for children and young adults in Kenya.

Supporting such a good cause is not difficult when it involves treating yourself to something as beautiful as the Tafriji dress (pictured above). Definitely something a little different to the clothes that you will find on the high street with its pink chiffon layer and leopards face!

Habari girls t shirt Johari   Fashion for the Future

For children, there is also the Johari Seedlings collection, bright bold t shirts that children with love to wear. Also great if you are struggling for Christmas pressy ideas for teenagers (with sizes up to 16). I love this Habari t shirt which features an abstract lion and was the winning design in the  2012 Seedlings Design Competition.

oval necklace Johari   Fashion for the Future

I would also definitely recommend checking out the Johari website for some stunning statement jewellery. My favourite piece is probably this Sunray necklace, made of brass sourced within Kenya, every piece is carefully handmade. The perfect addition to a strapless dress or low cut top. It could also be worn over a high neck top for a contemporary daytime look.

Please check out the full range of clothing, jewellery and home products as well as finding out about the brilliant work that Johari are doing on www.johari.co.uk.

ethicalfashionblogathon Johari   Fashion for the Future

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