An Ethical Fashion Blogathon for Blog Action Day

I am organising an Ethical Fashion Blogathon in memory of my niece, Maddie (you can read more in my post In Memory of Maddie) and in aid of Naomi House Hospice on 15th October, Blog Action Day. I want to raise money for a really worthwhile charity whilst also promoting and raising awareness of ethical fashion.

So here are the details:

What: A 12 hour blogathan during which I aim to write a total of 24 posts about ethical and sustainable fashion brands, retailers and companies. I would also love other bloggers to join in by pledging to write and post one or more posts on their blogs.

When: between 9am and 9pm on Monday 15th October.

Why: To raise money for a fantastic charity and promote sustainability and ethics in the fashion industry plus it will be fun and you may get to discover some fantastic new brands.

Where: The whole event will take place online on a variety of blogs with posts and discussions on Twitter using the hashtag #ethicalfashionblogathon

How: I aim to raise money by gaining sponsorship of a set amount for each post written using Just Giving.

If you would like to take part, please email me (ceri at or leave a comment below asap with you blog url and how many posts you would like to do. I will then be in touch by Friday 12th with the brands/ retailers or companies for you to post about. You will need to post about 250 words plus a least one image and link for each post during the blogathon. I will also provide a blogathon badge for each post which will link to a list of all the posts in the blogathon. It will be up to you what you write.

Ethical / sustainable fashion companies that are interested in sponsoring the blogathon can also email me on ceri at and I will be in touch as soon as I have further details.

So will you join in the fun?

With warmest wishes

Ceri X



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