I have been really interested to see ethical fashion starting to appear in some of the more well established high street retailers. Whilst there are so many new fashion brands that are dedicated to sustainability and ethical fashion appearing all of the time, I also think the emergence of ethical fashion on the high street is key to attracting the masses to a more sustainable approach.
House of Fraser is one of the most well known and established department stores in the UK with over 60 stores and a retail website. They have a social responsibility policy but more interesting to me is some of the brands that they stock. These are really beautiful and wearable clothes that also have some fantastic ethical credentials.
Chora Printed Dress
One key brand sold at House of Fraser has its own Company Code of Conduct, which is based on the Social Accountability International Code. In 2010, it also partnered with MADE-BY is a non-profit multi-stakeholder initiative set up to improve sustainability within the fashion industry. They are working with MADE-BY to set realistic and achievable internal targets to improve the social and environmental standards in line with its internationally accredited benchmarks. As a result of this partnership, they have also had access to expertise on sustainable fibres and are increasing the quantity of sustainable textiles used in their collections. You will can see some of their pieces made from organic cotton on the House of Fraser website, my favourite dresses are pictured above. This brand is also a Green 500 Member and in 2010 were given the Platinum award in recognition of their successful implementation of our carbon saving initiatives.
Leila Print Dress
These dresses are by another fantastic brand stocked at House of Fraser, which is very much about fashion for women who love individual designs, natural fabrics, with an ethnic feel. This in itself works well with the idea of sustainability with clothing that lasts and doesn’t rely on current trends. Where possible they use natural and organic materials such as soft merino wool, organic cotton, beautiful silks, simple linens, wood and shell beads and even seed pods. They also actively support a number of charities including DISHA, a charity providing education and development of children with disabilities in Rajasthan, India and The Textile Industry Children’s Trust (TICT) is a charity supporting the education and welfare of children whose parents have worked or do work in fashion, textile manufacturing and retail in the UK.
And for my daughter, I love this organic cotton dress by a children’s wear brand, that makes contemporary classic pieces that that can withstand wear and tear and are handed down from brother to sister. Their philosophy centres around children ‘what’s best for children, environmental and social responsibilities fall into place. What’s best for children is usually good for adults too.’. They have a really comprehensive ethical and sustainability policy and some of their clothes are made from organic materials. They also have a Mama range stocked at House of Fraser (unfortunately SS12 will be the last opportunity to buy this though).
I will leave it to you to check out the House of Fraser website and work out which brands the dresses are from!
Hope you have a lovely weekend.
With warmest wishes
Ceri xPin It