The New ASOS Africa Collection for SS12

I have loved previous ASOS Africa collections and couldn’t wait to see what they had in store for SS12. I have just realised it is now on sale and I have to say I am pretty excited by the whole collection. For someone like me who loves bright prints this collection is a dream come true but I also think there are some great choices there for the slightly more conservative fashionistas in the form of some great striped and plain pieces.

I love everything about this collection. It combines traditional prints with fresh and very wearable designs, it is very affordable and of course it is made by in collaboration with SOKO Kenya, a fantastic and ground breaking ethical company which allows underprivileged communities to establish sustainable business through local craftsmanship.

The collection consists of  sporty dresses, trousers, tops and jackets in acid-bright zebra, giraffe and rhino prints, mixed with traditional Kenyan patterns. Fun, eye catching and contemporary, It moves well away from any of the old preconceptions of ethical fashion. My only wish is that there was even more of it!

What do you think?

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You can see the whole collection here.

I have been a little sceptical of the ASOS Green Rooms in the past as I wouldn’t have classed many of the items in there as ethical and they seemed to lack information as to where the products where made and how they are ethical. I think they have got it spot on with this ASOS Africa collection though. They have also introduced some great new ethical brands and started providing much more information on the individual products.

Despite pledging to start a shopping ban just a few days ago, I have failed spectacularly and ordered myself a pair of trousers from this collection. In my defence, I have been looking for a pair of patterned trousers for ages. The shopping ban definitely does start today though.

With warmest wishes

Ceri x

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  1. I love this new collection, I was looking through it yesterday. The patterns are great, I love the knicker shorts and bra tops but I don’t think I could get away with those lol there is a lovely midi dress I have my eye on though!
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