30 Days of Ethical Fashion – Hatastic – Candy Collection SS12

Chloë Haywood, Eco and Ethical hat designer is about to launch her long awaited Candy Collection SS12. The collection is made from vintage fabrics and real sweeties!
Chloë’s desire to rejuvenate and transform the old, unused and unloved, into something strangely beautiful is essentially the ethic of Hatastic! Nowadays, this would fashionably be called ‘upcycling’. As a result her designs at times can be quite complex and she says, ‘I thrive on a challenge, and I’m constantly surprised at how the pieces turn out.’
Each piece is carefully handmade and is one of a kind. The sweets, which include Flying Saucers, Dolly Mixtures and Snow Drops, are resin coated so no need to worry that they might get eaten if anyone is feeling peckish.
The collection will be seen on the catalk at Alternative Fashion Week April 2012.

Since her nomination as Accessory Designer of the Year 2011, Chloë’s designs have caught the interest of Esthetica, she has contributed to the book ‘101 Things to do with Glitter’ (published 2012) and is preparing to show with The Green Closet at Milan Fashion Week Feb 2012.
Chloe also undertakes bespoke commissions for a hat that fits perfectly with an outfit for a special occasion.  
I really love hats and headwear and am definitely tempted by the confections in the SS12 Hatastic collection. Now I just need somewhere amazing to go, Ascot perhaps?
Candy Collection launches 7th January on www.hatastic.folksy.com
Not long left until the end of my 30 Days of Ethical Fashion Series, are there any ethical fashion brands that you would like to see featured?
With warmest wishes
Ceri X

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